BloodhoundBlog

There’s always something to howl about.

Category: Egoism in Action (page 18 of 26)

Realtor, Associate Broker

March 26, 2009

Reflecting upon the Obamanation: “Love of our brothers? That’s when we learned to hate our brothers for the first time in our lives.”

by

Suburban Phoenix Real Estate Broker

Author website

I’ve been thinking about the disgusting spectacle of millions of Americans presuming to have an opinion about whether or not some AIG employee deserves to be paid a bonus. This was once a country where the idea of minding one’s own business was virtually a sacrament. And then I can’t turn on the television without seeing some grandmother bragging that Medicare makes it possible for her to dine on her own grandchildren. And to top it all off, tonight I’ve been trading depressing emails with Joe Strummer about our progress down the Road to Serfdom.

I know people think they understand what I’m talking about, when I talk about political philosophy, but I’m pretty sure that’s not true. The simple truth is this: I am sovereign in my person — and so are you. I do not have the right or power or privilege or duty to push you around by force, and you do not have that right or power or privilege or duty with respect to me. That’s easy to understand when we’re only talking about we two: If I overstep the boundaries, you will surely help me find my way back to the righteous path. But there’s no difference whether we’re talking about two people or two billion people. Each one of us is free in our person, free as a necessary consequence of being what we are.

Does that mean that other people cannot try to push us around by force? Obviously not. It simply means that failing to respond to human beings as sovereign entities, each one of us a unique end in himself, is wrong — epistemologically incorrect, morally unrighteous, politically criminal.

All of economics is based in collectivist premises, which leads to statements that are true but fundamentally irrelevant. Smith taught us that leaving men free to produce is better for everyone — which does not matter, because each one of us is free regardless of the benefits freedom yields for other people. Hayek among others points out that enslaving us is bad for everyone, which also does not matter. The impact upon the collective is meaningless. Read more

March 14, 2009

Independence, for Realtors, comes from having a broker’s license

by

Suburban Phoenix Real Estate Broker

Author website

This came up in a private discussion, but this piece of the pizza is a matter of interest for all Realtors. Ready?

GET YOUR FROLICKING BROKER’S LICENSE!

I don’t think I’ve ever said this in public, but I promise you it’s an oversight that should have been obvious all along.

Everything Bloodhound is about being as independent as you can possibly be.

That doesn’t mean you don’t engage with other people. What it means is never being in a situation where you have to put up with other people, whether you like it, hate it — or you want to kill someone because of it.

GET YOUR FROLICKING BROKER’S LICENSE!

A favorite game of dipshits who flitter into BloodhoundBlog is to pretend that they don’t understand what I am talking about when I deride vendorsluts.

Here’s a definition that will do no good at all: A vendorslut is a sleazoid who takes your money and gives you next to nothing in exchange for it — usually while binding you to an outrageously unfair contract.

And by that definition a huge number of real estate brokers are vendorsluts. Their entire business model is based not on selling real estate but on milking wide-eyed real estate agents for every penny they have, then dumping them as soon as they’re all milked out.

I can hope that no one reading this is some venal broker’s sucker, but that con-game is baked in the cake.

For that reason alone, you should:

GET YOUR FROLICKING BROKER’S LICENSE!

Obviously, I believe that your best move is to up your own organization, to turn your practice or your team into your own brokerage instead.

But even if you choose to work as an associate broker, having your broker’s license gives you options.

Yes, your legal liability increases, but, as with all advanced education, having your broker’s license brings with it significant marketing advantages.

And if your own designated broker moves on or gets sick, you have the legal qualification necessary to move into the big boss’s chair.

Perhaps more importantly, with a broker’s license, you are a bigger threat, should the big boss get the idea he might want to sever you.

And, recalling that Read more

March 5, 2009

If you’re in the Phoenix area on April 22 and you want to learn a whole lot about how to use Web 2.0 to promote your real estate practice — I’m in the Yellow Pages under chopped liver

by

Suburban Phoenix Real Estate Broker

Author website

I’m having an exceptional week.

On top of money work, I got the Universal Contact Form to the point where I can deploy new variations in seconds.

I’ve been playing Gooder games for fun — except the fun keeps turning into profit.

I worked out an algorithm for round-tripping data out of and back into Heap, making it possible to use rigorously self-populating forms to get existing databased prospects to scrub their own records. I did a small piece of this before Seattle, but I fleshed out the whole strategy this week.

That algorithm is general enough that it can be used to generate any kind of intelligent email: Any CSV file can become an email that uses a coded URL to self-populate a form that in turn produces other intelligent results: New database records, new CSV files, etc.

I hit upon — but have not yet implemented — a completely new way of organizing my sidebar at our Phoenix real estate weblog to make each WordPress Page its own quarterback in still more Gooder games — all of which, of course, are also Heap games.

I’ve been bugging Michael Wurzer at FBS Systems about making the FlexMLS IDX system responsive to coded URLs. If they will do this, I can build forms that can punch data into Flex just as I’m doing with Heap.

And today I worked out a way to take back the fattest third of the long tail from HomeZillTruGain at a cost in money and labor approaching zero dollars and zero cents. To the contrary, what I’m doing should actually pay us in added incremental SEO juice.

And the funny part is, I have two other long tail strategies that, so far, I’ve only implemented in pilot projects because those two do require a modicum of labor and I just don’t have the time to throw at them.

My thinking is that, by the time I’m done, I can plant three sloppy Bloodhound kisses on the first page of the SERPs for maybe 2,000 long tail keywords — maybe more.

And that’s just the stuff that I’m thinking about right now. The first quarter of 2009 Read more

March 3, 2009

Tell Todd Carpenter to stand down. “The Social Media Marketing Institute” is how the RE.net will be sold to the NAR.

by

Suburban Phoenix Real Estate Broker

Author website

As Monsignor Cecil used to say: Oh, my sweet, suffering Jesus… And in echoing that exhortation, I am doing something none of these “experts” can do in return: Giving them a link from a PR5 weblog.

I would eviscerate the writing style on the web site, but it’s too painful to look at. Okay, just a taste, but you asked for it:

The designation course is the first of its type with relevant content-rich material and cutting edge techniques utilized by these Social Media pioneers.

They left out all the relevant content-poor material, along with the stuff that was content-rich but irrelevant, thus to leave more time for utilizing cutting edge techniques.

Evidently commas are not on the cutting edge, but they wouldn’t help, anyway. As we have discussed before, “Neither can his Mind be thought to be in Tune, whose words do jarre; nor his reason in frame, whose sentence is preposterous.” People who write badly think badly. You permit them to enter your mind at your own risk.

I don’t mind these self-made mediocrities — all of them, not just this crew — chasing people away from here. It works to our benefit: We end up talking only to people who can keep up with us, a boon for everyone. But I can only foresee two futures for a stunt like this:

First, they will milk the punters with a second-rate curriculum. This by itself is hardly rare.

And, second, they will sell this lipstick-slathered pig to the NAR, where it will ossify — which is not to imply that it is, even at present, timely or relevant — or worthwhile. Given some of the people involved — and the recommendation to buy a Kindle! — I would expect the opposite.

But disappointing people don’t disappoint us — when we have our minds properly inverted. Consider this, from the “Affiliate Links” section:

In some cases, we have also negotiated a “commission” to SMMI as well.

Yours is not to ponder oughts, yours is to be sold and bought.

Drop me a line when you get sick of being the entree at the Feast of the Vendorsluts.

February 26, 2009

We know sheep will follow a Judas goat to their slaughter, as will cattle. Now the NAR is testing the idea on lemmings…

by

Suburban Phoenix Real Estate Broker

Author website

Todd Carpenter becomes one with the Borg and the charming little lemmings elbow each other out of the way to dive off the cliff head first.

One of two things will happen: Todd will discover he’s made a terrible mistake and will quit this job with dispatch — I hope very loudly. Or: Todd will deliver us to our slaughter.

Anyone who expects anything other than evil from the National Association of Realtors has either not been paying attention, or, much worse, embraces that evil.

In any case, this is not something to be celebrated, not even to affect to be “nice” in chorus with the rest of the lemmings.

The NAR may want to infest our world in order to destroy it. More likely, they want to take it over.

What they certainly do not want is to approach the public as we do — openly, authentically, concealing nothing. The entire edifice of residential real estate is founded on secrets and lies, and, as long as it is, the NAR will be nothing but a cesspit of tyrannical motives and vendorslut con games.

And — more is the pity — Todd Carpenter cannot take their money without being their shill and their Judas goat — or worse.

I’m saddened by this, because of all the gutless big-name real estate webloggers, Todd has more guts than most. But nothing good for us will come of this, and the only good that can come of it for Todd is for him to escape with his scruples intact as quickly as he can.

February 22, 2009

As the NAR makes its first forays into the participatory internet, wired Realtors must get a handle on a very difficult question: How do you get rid of the Boojum under the bed?

by

Suburban Phoenix Real Estate Broker

Author website

Okay, so the National Association of Realtors has made a big deal out of its search for a “Social Media Director.” Apparently I’m the only person who finds the terms “social media” and “director” to be inherently self-contradictory, but that doesn’t matter anyway.

Why? Because the NAR is interested in social media for two reasons only, neither of which will resonate with anyone in our world.

Their two objectives are these:

First — and primarily — they want to clamp down on and control everything associated with real estate in the participatory internet. Dinosaur organizations are censorious by their nature, but the NAR is very much like the Mafia in its need to control its message, silencing dissenters and whistle-blowers.

Second, the NAR wants to turn the Web 2.0 world into yet another distribution channel for treacly, sleazy sales propaganda.

I never thought of Pinocchio as a wise-guy before, but it comes to the same thing. You can’t get too near The Boys without becoming one of them, and if you lend any part of your credibility — your reputation for moral probity — to the NAR, it will turn you into yet another insipid, perpetually-smiling marionette. Dance, puppet, dance!

I think this might be a three princes fable. If it is, the first prince may well be Todd Carpenter, who for some insane reason actually wants this job. At least he had better want it, because he gave me as a character reference and I gave him a glowing review. If the NAR actually understands its world and ours, my recommendation should have worked the other way for Todd. But my impression was that they ate it up.

Prince number two is NAR CEO Dale Stinton, who has announced that the new Social Media Director has already been chosen, but who won’t reveal who is the poor benighted soul who will get to be torn to shreds by both the lady and the tiger, never knowing for sure which is which.

I don’t actually know who the third prince is, but for the moment I’m betting on me. I abhor the whole idea of leadership, but serving as Read more

February 10, 2009

Swanepoel’s Top 10 Real Estate Trends matter to me — and to real estate — quite a bit less than my own list of burning issues

by

Suburban Phoenix Real Estate Broker

Author website

Stefan Swanepoel sent me a copy of his Top 10 Real Estate Trends Report, which was gracious of him, considering that neither me nor any of the Bloodhounds nor BloodhoundBlog itself are mentioned anywhere in the book — at least as far as I could detect on a cursory examination. I don’t mind, mind you. I’d be amazed if we were cited. That kind of attention is reserved for the likes of Sellsius and Agent Shortbus — the biggest little PR3 weblogs in real estate. Every pundit or entity even remotely connected to the official world of real estate honors us by ostentatiously affecting to ignore us. And: Even then: We care a lot.

I did surprise myself by actually cracking the book. I had it last year, too, but I don’t remember if I looked at it. And I don’t want to seem to be hyper-critical of Swanepoel’s effort. It ain’t for me, that much should be obvious. I can’t think of anything in the tome that strikes be as being either important or non-obvious — or non-trivial. The whole thing, and everything and everybody in it, seem like deck chairs on the Titanic to me — but so does everything else even remotely connected to the world of official real estate.

Here are the issues Swanepoel takes up:

  • Nightmare on Elm Street: What if Your E&O Insurance No Longer Existed?
    If the tenth biggest issue in real estate is a FUD factor, we’re in better shape than we knew. Excellent reason for getting rid of the broker’s license, but, of course, that doesn’t come up.
  • The “Real” Energy Crisis: Factors Shaping Housing Values and Development
    Predictions about energy are as reliable as predictions about the weather.
  • Winning the Gold: Green Movement Gains Grassroots Support
    If we assume an energy problem, much of the green issue will concern money, not the environment. For now, I read it all as a fad.
  • Information Highway Congestion: Too Much Traffic Creates a Virtual Parking Lot
    More FUD, in this case I suspect fuddy-duddy FUD. We are overwhelmed by information. Our only hope for salvation will come from Luddite real estate brokers who can’t Read more
January 29, 2009

The rest of the real estate industry might be Pinocchio — false in every particular — but nothing prevents you from being genuine

by

Suburban Phoenix Real Estate Broker

Author website

Real estate is the most unbusinesslike business in the history of business.

I don’t want to defend that statement comprehensively, because it’s late and I’m tired, but I can offer some data points.

When we sat down with Greg Tracy, I argued to him that licensing inhibits the kind of competition for reputation that we expect and depend upon when deciding which restaurant to go to, for instance, or which auto mechanic to use. Instead, in real estate, after 90 hours of nonsense classes, we say, “Here’s your license, kid. Get out there and wreck someone’s finances!”

I met with a new buyer client on Wednesday, and we had a wonderful time cataloging all the things Realtors and brokers would do if residential real estate were organized like any other sort of business.

What kinds of things?

If real estate were a real business, Realtors would market the damn product, instead of engaging in two or three acts of rain-dancing and then waiting — for months or even years — for the rain to come.

If real estate were a real business, Realtors and brokers wouldn’t be so transparently mercenary about using, abusing and burning through their clients. One of the huge benefits of real estate weblogging is that Realtors are openly discussing the tricks they deploy to strong-arm their “leads.” In no other business do vendors have such contempt for consumers.

(Incidentally, although I say this all the time, apparently no one believes me: Consumers read industry-focused weblogs. When you admit that you do certain things to “force people to call,” you’re not telling them anything they didn’t already know about the real estate business.)

If real estate were a real business, commissions would be divorced and incentives would be aligned to put the agent and the client on the same side in negotiations. The longer the real estate industry delays in reforming its practices, the greater the opening it offers to vendors offering a better or cheaper alternative to traditional real estate.

I love it when I really get to talk to my clients, because I conceal nothing from them. We do well by doing good: This is Read more

January 20, 2009

Reading the signs and portents of Obama’s America

by

Suburban Phoenix Real Estate Broker

Author website

We call it inauguration after the Romans, of course. Beginning at midnight on January 1st of each new year, the priests would take the augurs — the signs and portents — for the two new consuls, the duoviri who would govern the Republic for the next year. The ceremony would end with a long, slow march to the top of the Capitoline hill at dawn, at the end of which the senior consul for that year would sacrifice a bull. Only then would the new consuls and the senators convene in the Curia to take up the Republic’s business for the year.

And Janus, for whom January is named, is the god of doorways, presiding not just over beginnings but also endings. Today marks not just the beginning of Obama’s presidency, but also the end of the Bush era in Washington.

Both Bushes, pere and fils, seemed to me to be fundamentally decent people, quite unlike the man who served between them. But Bush the younger, by being so roundly reviled as president, has nowhere to go but up from here. Someday Americans will have the fortitude to thank this man for calling Islamofascism by its true name: Evil. In the mean time, the bull is no longer his to slay.

I’m less afraid of Obama than I was on election day, but still I fear for capitalism and for individualism. The good news, always, is that socialism cannot work. The bad news, always, is that millions perish in the process of discovering that socialism cannot work. Janus may well be opening the door to a renewed appreciation for classical liberal virtues, but it seems likely that the glorious light we associate with ages of reason may be found at the end of a long, dark hallway.

The one hope I hold today is to be found in the photo at the top of this post: I hope that today is the beginning of a post-racial America. Everything we’ve done about race so far, for four hundred years, has been pretty stupid. I hope it turns out that electing a black president was the first Read more

January 5, 2009

Free “gifts” for real estate webloggers: “The need to deny influence is damaging to the soul”

by

Suburban Phoenix Real Estate Broker

Author website

On Vendorslut Eve, here are a couple of quick notes on free “gifts” and their intended influence:

Richard Riccelli points out this New York Times article:

Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies — Viagra pens, Zoloft soap dispensers, Lipitor mugs — that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs.

No longer will Merck furnish doctors with purplish adhesive bandages advertising Gardasil, a vaccine against the human papillomavirus. Banished, too, are black T-shirts from Allergan adorned with rhinestones that spell out B-O-T-O-X. So are pens advertising the Sepracor sleep drug Lunesta, in whose barrel floats the brand’s mascot, a somnolent moth.

Some skeptics deride the voluntary ban as a superficial measure that does nothing to curb the far larger amounts drug companies spend each year on various other efforts to influence physicians. But proponents welcome it as a step toward ending the barrage of drug brands and logos that surround, and may subliminally influence, doctors and patients.

It’s not just a matter of subliminal influence. When every pen and pad you use comes from a vendor, the vendors are underwriting your office supplies budget. The “in-kind” gift translates directly to an “in-cash” benefit.

Here’s a very complete disclosure on this issue of “gifts” and affiliate marketing from the Mortgage Sales Blog:

While most of the information provided on this mortgage blog does not include product pitches or personal agendas, some of the authors may generate income by selling services to loan officers or real estate agents.

Personally approved mortgage vendors participate on this blog as a way to expand their online reach, develop relationships with our readers, and prove that their products are worth taking a look at.

In the instance where it is not obvious, I will make every attempt to be fully transparent with our readers about any affiliate agreements where the Mortgage Sales Blog receives financial compensation by promoting a product or service on this blog.

As of Jan 4th, 2009, the Mortgage Sales Blog (Mark Madsen) has not promoted any product or service where an Read more

January 3, 2009

A premium appeal for Vlad Zablotskyy: If you’ll give $200 to his defense fund, we’ll give you a set of BloodhoundBlog Unchained DVDs

by

Suburban Phoenix Real Estate Broker

Author website

One of the biggest stories we followed in 2008 was Vlad Zablotskyy’s legal battle with ePerks.com. The fight ended in a settlement, about which it were better for me to say nothing, but it suffices to say that ePerks has filed for bankruptcy.

Working together, we raised a ton of money for Vlad’s Legal Defense Fund — but not nearly as much as was needed. Brian Brady and I would like to do what we can to help reduce Vlad’s legal debt.

So here’s our proposal: If you will make a $200 donation to the Vlad Zablotskyy Legal Defense Fund using the PayPal button shown below, we will send you a complimentary set of DVDs from BloodhoundBlog Unchained in Phoenix, 2008. The DVDs sell for $199, so you’re essentially getting them for free, in exchange for your donation.

Why are we doing this? Because Vlad jumped on the grenade for all of us. What happened to him could have happened to any one of us. For my own part, I have tried to make this episode instructive for any other corporate attorneys who decide that webloggers are easy targets. But it remains that Vlad took the flak that could have been aimed at any one of us. We can only imagine what he and his family have been through this year, but at least we can help to lift this finacial burden.

Click on the “Donate” button and let’s put “paid” to this kind of intimidation against real estate webloggers.


Support Vlad Zablotskyy’s Defense Fund
Defend your own right to free speech!

December 31, 2008

Human sovereignty as a New Year’s resolution

by

Suburban Phoenix Real Estate Broker

Author website

I hate lies, and I hate just about everything that doesn’t hate lies. We live our lives enmired in lies — in hoke, in smoke, in hints and allusions and innuendoes, in juice and hustle and jive — and it is entirely too easy to become one of the liars, de facto, without really intending to. My post on linking is one of the best things I wrote this year, and it’s apposite to the discussion I’ve been carrying out all week:

People are so used to marketing trickery that they expect it everywhere. The challenge for anyone seeking to change minds in the Web 2.0 world is to take away that expectation. Transparency doesn’t mean I am obliged to disclose to you the color of my underwear. Transparency means that if there is any possibility that you could entertain the smallest doubt that I am effecting some kind of sleight of hand to trick you into doing something you otherwise would not do, I have to give you the means of eradicating that doubt to your own satisfaction.

On Christmas, because of the latest episode of puerile posturing, I said to Teri, “I believe in Christmas. I won’t let it lie to me.” Later it came out as, “I believe in humanity. I won’t let it lie to me.” And the final form, I think, is, “I believe in life. I won’t let it lie to me.” That’s the architecture of this year’s Christmas story. Now all I need is the story.

I smile to myself at all the ways my life has conspired to put me where I am right now: A philosophically-adept obsessive writer, enraptured by the most beautiful and rigorous kind of ethics, with a background in high-volume, high-tech publishing problems, who works as a real estate broker and who spends much of his time thinking about the marketing of everything. Where would I be, by now, but here? It’s funny for me to watch people try to whimper-whip or brow-beat me into echoing their lies — after I’ve told them every way I can think of that I would Read more

December 30, 2008

The return counter — Looking AG’s Trojan Horse in the mouth: MyMarketWare works hard for the money, almost hard enough…

by

Suburban Phoenix Real Estate Broker

Author website

Continuing with my discussion of the bribe/gifts proffered to the contributors to Agent Blunderbuss, here’s a quick look at MyMarketWare.com.

I looked at this product when it was introduced and was not all that impressed. I like it better on second glance.

What is it? YASPWSS: Yet Another Single Property Web Site Solution. Like many of these services, the offering is pretty light-weight. And like seemingly all of them, it inflicts treacly music upon the end user. But, to be fair, the price for a site, hosted for a year, ain’t bad.

Keep in mind, as you read, that my frame of reference is our own engenu sites. I can do anything I want, to any level of detail or depth that I want, and I can reorganize an entire, huge web site on a whim. There is no YASPWSS on the market that is going to impress me.

MyMarketWare works to one level deep. That is, from a site’s “home” page, you go one level down, no deeper. Given that architecture, I would have loved to have seen at least the on-site links done within an iframe on the index page — pseudo AJAX.

You can link to off-site pages, which is a bonus, since it makes the sites effectively infinitely extensible.

The pages of the sites themselves are built in ASP, with a huge block of obfuscated code near the top of each one. Positioning on the pages is effected with both CSS and HTML tables, which seemed odd to me. MyMarketWare promises decent SEO from these pages, but they seemed very verbose, to my eyes.

I personally want a lot more photos than MyMarketWare makes available, and I want to be able to sort and organize them by category. The slide show software, apparently available on one page only, was fairly robust.

There are decent contact and scheduling forms, and MyMarketWare promises to feed your site’s details to various Realty.bots — which is probably also being done by other vendors you are using.

My overall rating of MyMarketWare’s demo single-property web site was “eh” but not inadequate. It does a decent job at what it does, but Read more

December 29, 2008

The return counter — Looking AG’s Trojan Horse in the mouth: No mere API-ing ape, Dwellicious is a true dead-pool mash-up

by

Suburban Phoenix Real Estate Broker

Author website

O wad some Power the giftie gie us
To see oursels as ithers see us!
It wad frae monie a blunder free us,
An’ foolish notion:
What airs in dress an’ gait wad lea’e us,
An’ ev’n devotion!
        –Robert Burns, To a Louse

In a comment on AG’s bribe/gift extravaganza, I said:

And, yes, the Dwellicious campaign stunk to high heaven. It’s headed straight for the dead pool, once it actually launches. The same dumbass “idea” has already failed several times. To say anything else is absurd.

That remark turns out to be grossly unfair. Dwellicious is not all-on-its-own to the dead-pool destined, it is a mash-up and mash-note-like send-up of a vast host of future dead-pool denizens.

Here’s the pitch. People will shop at lots of different Realty.bots, see? So Dwellicious gives them an easy way to organize all the houses they are finding on these various sites. It has social-networking tools built in, since, apparently, social-networking-type homebuyers can’t even go to the bathroom without permission from their TwitterButtBuddies. Not only that, but Dwellicious taps into every available Realty.bot and social-networking API, which will possibly prove to be astounding if anyone ever accidentally uses this silly site.

I watched the Dwellicious PR campaign a few weeks ago, assuming that it had to be astroturf, but today is the first time I have paid even one second’s attention to the product itself.

It’s actually quite an instructive clusterfrolic, if there are web entrepreneurs out there who want to learn how to get just about everything wrong.

Here’s the straight dope: Dwellicious seems to have been developed by paying devout attention to the TwitWit echo chamber — without one second or one dollar being devoted to actual market research.

Premise: People will shop at lots of different Realty.bots.

This is almost certainly false. Homebuyers window-shop at sites like Trulia and Zillow. When they get serious, they move to a particular, robust and — important concepts ahead — complete and non-redundant IDX or VOW search engine.

(A subsidiary premise of the entire dead-pool-bound Realty.bot movement is the idea that some strange imaginary people might want to purchase a residence in more than one major Read more

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Inventing Real Estate 2.0

Welcome to BloodhoundBlog, the national real estate industry marketing and technology weblog written by, for and about real estate professionals. Better yet, welcome to the wired world of real estate. We are busily inventing Real Estate 2.0 – technology, marketing, service and salesmanship. Like all Bloodhounds, we are smart, frisky and fiercely independent. We've built a spot on the earth – beloved over all – where each one of us can be who we are, no matter who that might be. We are committed to an idea of excellence that will flush the bums, the con-men and the crybabies out of the real estate industry. If you yearn to have your failures excused, your moral lapses absolved or your boo-boos kissed, seek elsewhere. But if you are sick to death of mediocrity – welcome home. Read all about us, subscribe to our feed and steel yourself for the hunt. We work hard, we play hard, we learn everything we can – and we bow to no one.

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