Typically, I do not list rental homes in the MLS. I want to meet the ultimately-successful candidate in person, early in the process, and I don’t want to pay a clueless newbie to impede my access to the prospects – or to their dogs, who I will also want to meet as a matter of due diligence.
Instead I go to Zillow. I get inundated, but I would, anyway. If we move to the supply side, I will drop the MLS and list rehabbed resale homes that way, too: I don’t have to prove maximum marketplace exposure to myself, I just have to hit my number – while not paying for third-party marketing.
The last three words are important: The MLS is third-party marketing for second-party marketers who need the help. If the agent shows up to the listing appointment with a pocket investor – as brokerages big and small are doing in response to the iBuyers – the house gets sold without there ever even being a listing contract to bitch about.
I hate the NAR, but I hate Special Olympics real estate brokers worse. If you can actually do this job, you don’t need to scheme to cripple your competition.
In other news:
Housing Wire: Amid expansion, Opendoor lost $270M in Q1. I love how “news” hide facts: They lost $110,000 per “investment” sold – in the easiest resale market in human history!
Housing Wire: Mortgage applications jump Read more