You lead with your best card. Pacaso isn’t bragging about sales, nor even about significant web-engagement with one-percenters, its sole client base. Instead, it’s touting a meaningless gawker stat – in a press release about a change to the iBuyer’s pay-plan.
That last bit matters: Pay-plans change when business models underperform, with the goal being either to squeeze out more juice per deal or simply to juice more deals – ideally at no cost. Pacaso’s bold new incentive is the latter kind: They will gladly pay you someday in stock that may or may not have any value for a – closed – lead today.
This is me noodging founder Spencer Rascoff on LinkedIn – a place where anyone can ask hard questions and no one does:
I figured out where the web traffic is coming from. Your enemies seem likely to proliferate.
Are the homes on the web site all of those you have purchased, so far? I count twenty available properties. Are there more?
How many closed end-user sales have you made to date? Fewer than a hundred? Fewer than twenty?
Every good salesman knows to sniff around when the pay-plan changes. I thought you were wrong – about the fundamental nature of all known organisms – on day zero. Has the marketplace proved me a fool? Or are you trading promises of future equity for leads?
Capitalized to $90 million, claims to be be worth a billion, claims to be profitable – but again Pacaso only brags about web site visitors.
None of this has ever smelled right to me: Organisms-as-such – not just people, not just mammals – share happily only within their own storgic groups: Pack, clan, kin-group. Storge is Greek; it denotes the enduring love of families, among the distinguishable types of love. Absent storgic love, the shared use and enjoyment of anything will Read more