A while back, I wrote a post on BloodhoundBlog about using pocket-sized video cameras to record and propagate video testimonials. That kind of job is now better done by smartphone video cameras, but you can still buy a Flip camera
Any way you capture the video, here is the procedure I talked about then:
1. Capture the video. Because you’re doing an interview, you can guide the testimonial to elicit the information you want to convey to other clients.
2. Post the video on your YouTube page.
3. Embed the YouTube video on your testimonials page. (I have code that will place a randomly-selected miniaturized-video, as pictured above, in your weblog’s sidebar, so that your clients see a different testimonial every time they come to visit.)
Here is the big duh I left out of that original post:
4. Share the link to the YouTube video with the subject of the testimonial.
When you made the film, you told your clients that you wanted for them to share the news of their good experience with their friends, colleagues and family members. How much easier can you make it for them to follow through than to give them access to their own video-recorded testimonial?
If you make a playlist of all your video testimonials, prospects referred by past clients may end up looking at more than one of your videos. Needless to say, each of those videos should link back to your main blogsite. But the big bonus of working this way is to make it very easy for your satisfied clients to share their satisfaction with their warm network.
How do I know this is a bug duh idea? Because it only took me four-and-a-half years to think of it!
Thomas Johnson says:
Drop it into your face space and offer to drop in their face space as well. What isn’t amputated by Zuckerberg will go out to their friends. I guess dropping into the G spot wouldn’t hurt either as Google rewards their players.
November 29, 2012 — 2:56 pm
Don Reedy says:
Greg, this is really easy, and does take planning, but not much time.
I’ve started trying to communicate with prospects, people I just meet coming and going, and folks in escrow by using my laptop, recording a 30-45 second message, posting as an “unlisted” video to YouTube, and then linking a picture of myself with a “play button” on my torso to that link.
I embed the picture with link in emails. They fly through, are almost always clicked on, and provide that belly to belly contact emails don’t always do. And yes, often that simply results in future actual phone calls, but the goal of creating value to and for the client is surely helped along by this methodology.
November 29, 2012 — 4:52 pm
Greg Swann says:
I’d love to see an example if you feel like sharing one.
November 30, 2012 — 8:13 am
Raquel says:
I’ve been doing this for over a year now and people love it. I used to break out the video camera and tripod, but I quickly realized that using my phone was much easier. I upload it to youtube on the spot, embed it in a post on my blog, and send it to the client. You can view my testimonials page at http://www.raquelsellsphillyhomes.com/-/testimonials/
I also include a link to it when I send “just sold” emails to my database. People have actually called to ask how they can be in one of my videos. I tell them all they have to do is sell or buy a home 🙂
February 6, 2013 — 9:53 am