Eppraisal.com and Zillow.com today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas.
Under the Eppraisal.com plan, agents will sponsor particular Zip Codes for a fee of $20 a month.
If you are a real estate professional, you can sponsor any zip code in America and begin connecting with the eppraisal.com users who are eager to understand how much their castle is worth. You’ll be exposed to consumers who are ready to take action on buying, selling or re-financing a home. By sponsoring a zip code, or multiple zip codes, you gain exclusive access to users within the area as well as premium advertising opportunities to those targeted zones for only $20 per month.
Zillow’s plans are not as definite at this point:
Today at Real Estate Connect NY, Zillow president Lloyd Frink talked about a new advertising product coming during the first quarter of this year, one that allows agents and other real individual estate professionals to buy inexpensive, targeted advertising on the site.
We’re calling it EZAds — and it’s pretty simple — an easy, online way for individual agents and other real estate professionals to buy and customize ads on Zillow.com, targeted to specific searched ZIP codes. The ads show up on ZIP code-specific areas throughout the site, including map pages and home detail pages.
No word on pricing, nor availability.
Curiously, neither site elected to follow the Realtor.com business model of selling outrageously large farming areas to multiple, competing agents…
Technorati Tags: Inman, Inman Connect, RE Connect, RE Connect NYC, real estate, real estate marketing
mof says:
when you make reference to realtor.com…”outrageously large farming areas to multiple , competing agents…” you mean what?….
January 14, 2007 — 2:58 pm
Greg Swann says:
> when you make reference to realtor.com…”outrageously large farming areas to multiple , competing agents…” you mean what?….
Simply that. The regions Realtor.com makes available for targetted advertising to agents are much too large to be farmed. Then it sells those same overlarge farm areas to multiple agents. The Eppraisal model is much more agent-firendly.
January 15, 2007 — 8:26 am
mof says:
am i wrong?…on realtor.com an agent can buy “featured agent” by zipcode…buy “featured listing” by zipecode…that seems to be no different from what these others are now attempting to do….moreover realtor.com has multples larger traffic than these two…help me understand
January 15, 2007 — 8:48 am
mof says:
am i wrong?…on realtor.com an agent can buy “featured agent” by zipcode…buy “featured listing” by zipecode…that seems to be no different from what these others are now attempting to do….moreover realtor.com has multples larger traffic than these two…help me understand
January 15, 2007 — 8:48 am
Greg Swann says:
I was talking about the banner and skyscraper ads. I yield to you on other formats.
January 15, 2007 — 9:38 am
mof says:
again…both the banner and skyscraper ads are simply known by another name at realtor.com…ie they are the featured agent and featured broker banner and skyscraper ads…isnt the real issue here the amount of traffic at each of these sites
January 15, 2007 — 9:46 am
Greg Swann says:
> isnt the real issue here the amount of traffic at each of these sites
Actually… I am becoming convinced that online advertising is as useless as every other form of passive advertising. Realtors who really want the business will probably get more bang for the buck out of active, face-to-face efforts.
January 15, 2007 — 9:53 am