There’s always something to howl about.

Was BusinessWeek bamboozled? “Twist” doesn’t know what she doesn’t know . . .

This is a copy of email I just sent to Peter Coy of BusinessWeek with respect to false claims made last week about deception in the Arizona Regional Multiple Listings Service. Cliff’s Notes: False alarm resulting from “crackpot claims, the end product of a fervid imagination and a Rube Goldberg spreadsheet.”

From: GregSwann@BloodhoundRealty.com
Subject: Problem solved — “Twist” doesn’t know what she doesn’t know
Date: January 8, 2007 2:13:57 AM MST
To: Peter_Coy, Twist
Cc: Jay, Jonathan, John

The mystery unraveled.

1. Ms. Averett does not have access to the ARMLS system.

2. Her analysis is based on summary reports issued by the ARMLS staff, presumably for PR purposes.

3. Those reports omit many categories of residential listings, presumably to make the summary fit on a single page.

4. The three columns of Ms Averett’s analysis that buttress her claim — New Listings, Delisted, and Ratio Sales/Delisted are not obtained from these summary reports. There may be some other source, but they’re not in the ARMLS reports — at least not in those I looked at.

5. As has been demonstrated by four Phoenix-area Realtors working independently but directly in the ARMLS system, Ms. Averett’s contentions about the months of November and December of 2005 and January of 2006 are not only false, they bear no resemblance to reality at all. I have also demonstrated that her contentions with respect to the same months one year earlier are also false.

6. Given that the methodology she deploys is dubious at best, and probably completely devoid of meaning, it seems reasonable to surmise that all of the rest of her claims with respect to ARMLS are also false. This is not to imply that the ARMLS system is fault-free, but simply that the fault Ms. Averett claims to have identified does not exist. She does not understand the ARMLS system well enough to make any sort of informed statement about it.

7. The other weblogging Phoenix-area Realtors copied above may have more to add as they peruse Ms. Averett’s work product. John L. Wake surmised from the beginning that Ms. Averett was working from ARMLS-issued summaries rather than directly from the database.

8. My presumption, subject to contradiction, is the Ms. Averett’s claims about the MLS systems in Tucson and Las Vegas are equally erroneous, based in the same erroneous methodology.

9. With respect to the Phoenix-area, I see no reason to conclude that Ms. Averett’s contentions are anything other than crackpot claims, the end product of a fervid imagination and a Rube Goldberg spreadsheet. The actual MLS data incontrovertibly contradict her claims to the last tittle and jot.

10. I am at your complete disposal, now and always, should you like to discuss this or anything relating to the Phoenix real estate market.

Very best,

Greg Swann, ABR, CBR, CRS, E-Pro, GRI
Realtor, Designated Broker
BloodhoundRealty.com

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