Dustin Luther at Rain City Guide interviews Jim Cronin of The Real Estate Tomato:
What do you think real estate blogging will look like 3 years from now?
The unfathomable amount of content that is generated because of this (gold)rush to blog will persist longer than you and I, no doubt… but in 3 years the blog will no longer be the tool that “gets it done”. TheVlog (video blog) will be the most effective marketing platform for real estate. As the internet, television, Xbox, music, etc. merge into one console, and we sit 15 feet from the flat screen with remote in hand, browsing through channels/websites/whatever do you really see us reading? Video will be the most effective form of marketing (it already is, duh), and learning how to embrace it on an independent basis (like the blog) will be crucial to real estate agents in 2010.
I knew we should have bought that sixty-inch plasma for Christmas. Read the whole thing. Tomatoes are too damn pungent, but Jim’s vision is to be savored anyway…
Technorati Tags: blogging, real estate marketing
Glenn Kelman says:
Provocative, but people would rather read than watch, unless it’s funny, or a home-tour. But blogs I think will be mostly textual. There are still more blogs than podcasts, by far.
January 4, 2007 — 11:25 pm
David Saks says:
Greg,
Cronin left out the “Klog” for those who like to tap dance their messages. And the “Flog” for sado-masochist realtors.
🙂
January 5, 2007 — 2:44 am
Drew Nichols says:
I agree with Glenn. I still don’t see people taking the time to watch a video or listen to a podcast when they can instead simply read a blog entry. Text is still the fastest and least intrusive way to communicate a point.
That said, there is still a good market for vlogs and podcasts – people who are in their cars or at the gym may be more apt to listen to a podcast, for example.
January 7, 2007 — 7:42 am