This from my Arizona Republic real estate column (permanent link):
We publish a national real estate industry weblog called BloodhoundBlog.com. There are 42 contributors from all over the country, each one an expert in his or her own right. Together we talk about real estate marketing and technology, lending and investment. If you want to know what Realtors and lenders really think, BloodhoundBlog is your keyhole into the industry.
The blog is all about the wired world of real estate, how the participatory internet is changing age-old paradigms of real property and mortgage marketing. When we started three years ago, the Web 2.0 idea of online interaction was still very new. By now, it’s hard to remember a time when these technologies were not ubiquitous.
BloodhoundBlog’s mission is to help Realtors and lenders keep pace with internet tools. In service of that objective, we produce an annual conference called BloodhoundBlog Unchained. Real estate professionals come from all over the country to learn how to market their services in what amounts to a post-marketing marketplace.
This year’s conference ran last week from Tuesday to Friday. We encamped in a hotel near Skyharbor Airport and worked all but continuously for 72 hours. Our world is changing so fast that we felt we had to work that hard, just to learn everything we need to know.
What’s all this to you? BloodhoundBlog is all about promoting excellence in every conceivable way. We do everything we can think of to train Realtors and lenders to provide a better-quality experience by every means attainable.
My objective, expressed baldly, is to chase the bums out of our business. Licensing purports to do this, but it has not. Trade organizations like the National Association of Realtors should do this, but they don’t. But if we can educate consumers to demand better service, better information, better representation, then the bums and the crooks will go get jobs. That’s the way free markets work, when they’re working properly.
Meanwhile, real estate professionals are just catching on to the idea that consumers can see everything we do. Drop in on BloodhoundBlog and keep an eye on us.
Kevin Sandridge says:
Transparency is the key – and I think we’ll agree that this blog is one of the best about letting it all hang out! Keep up the great work, Greg!
May 9, 2009 — 9:13 pm
Kevin Sandridge says:
Transparency is the key! And let’s face it, this blog is one of the best in terms of letting it all hang out there! Keep up the great work, Greg!
May 9, 2009 — 9:15 pm
Greg Swann says:
I wish you could have been with us, Kevin. You were my poster-child of the value of pure hustle.
May 10, 2009 — 7:56 pm
James Boyer says:
I like your final goal in this post. There are plenty of the bums who still need to go, though some of them have gone already. Sadly, most of those who have already gone do so little business that it hardly matters.
May 11, 2009 — 6:59 pm