Last Tuesday, while racing around doing real estate work and preparing for BloodhoundBlog Unchained, I was interviewed by the New York Times about the Phoenix real estate market.
I’ve been interviewed a zillion times before, and it’s cool and fun and it means absolutely nothing. I got picked because of this article, from my column in the Arizona Republic. I spoke to the reporter for 45 minutes on the phone, and about twelve of my words made it into the newspaper.
Okayfine. That’s the way it works. I’m just waxed fruit in these tableaux and I know it.
But here’s the cool part: Yesterday I got a call from a potential client about the article. Never happened before. Real estate investor from Canada looking to balance his risk by picking up some lender-owned homes in Phoenix.
As a marketing strategy, talking to reporters is probably less productive than handing out business cards in the supermarket parking lot, but serendipity is where you find it.
Further notice: Today I was interviewed by MacLean’s magazine about Canadians buying real estate in Phoenix. The reporter found me where? In the New York Times. Clearly there is a difference…
Rob Chipman says:
Greg:
Read this, laughed, read it to my brother, he laughed, and then one of his partners said “Did they mention our name?” ROTFLMAO.
MacLeans calling you, from here, through the NYT! 🙂
May 6, 2009 — 5:40 pm