The Traffic Magnet Mega Monster Multi Agent Niche Focused Broker Blog Recruiting & Retention Market Domination Tool = A Huge Company Asset [Part 1 of 365]

Dear Large Broker/Owners,

Are you ready to enter the web publishing business?  You should be.  Because the required investment is relatively low, the potential returns are staggering, and you’ve got a huge team of columnists who will help build your asset, pretty much free of charge, if you play it right.

Huh?

In other words – If you build yourself a company blog and properly incentivise contribution from your agent partners, you will  slash advertising expenses, recruit cream o’ the crop  producers, –(even would be Mom & Pop Publishers) — and quite possibly dominate your marketplace … all while substantially increasing the resale value of your business. 

Or, maybe this is a better way to put it:  If you start viewing your company website as an online newspaper whose potential subscriber base is as large as your entire service area, a lot of good things will follow.

Grab Those Orphaned Newspaper Subscribers!

We all know the newspapers are dying–especially the small local rags providing info about local events, trash pickup schedules, and the obituary of ole Mr. Babbit.  And I think that large Real Estate Brokerages and their agents are in a unique position to pick up where these joints are leaving off.  Whether they already live in the neighborhood or they’re relocating from accross the country, people really do care that there’s an easter egg hunt at the local park tomorrow.  They always will!

So why Real Estate Agents? Well, to put it simply, real estate agents are everywhere, sorta like roaches. Take exception to this if you want, but really, we’re like walking talking RAID evaders  and though we’re being forced to evolve, we’re never going to go away.  Why? Because we existentially gather, digest, and verbal diarrhea hyper local info. We just can’t help busy body-ing around and opening our mouths whenever possible, because our very livelihood depends on it..

And love us or hate us, we exist because people really do want the nitty gritty local info (real estate related and otherwise)  that’s in our heads.   So…for you Dead Dinosaurs Walking out there…think about it. Your fear of that 25 year old tech geek down the hall is totally unjustified paranoia. All he has is some more efficient method of delivery than you do. And even if you’re not ready to get on your ass and do a little book (or rss) larnin, all you really need is a broker who’s willing to make it dead simple for you to spread your local knowledge to the open inboxes of hungry subscribers considering a move to or within your hood.

Enter The Savvy Broker:

Wake Up Savvy Broker! This is for you.

Think about this story. 

Chapter 1- The Dark Ages: You pay huge bucks to newspapers in return for the right to promote ourselves and our listings on their pages. 

Chapter 2. – Renaissance. You shift this money (but not all of it) over to online outlets and start buying Pay Per Click Ads and paying for (and spending time on methods) that allow you to syndicate your message online.

Chapter 3. – Deliverance!.

You stop paying for web/print advertising! Instead, you invest  in growing some organic traffic For a while, commit to picking up the subscribers the local paper is leaving behind, and eventually control your own darn “paper.” (Ah…How Sweet will it be when that ad rep who use to milk you for thousands on a weekly basis comes a knockin’ for a job selling ads on your Broker Site?)

A Recruiting Tool?

Or…and here’s where it could get really good.  recruiting may become pretty much automatic.  After you tell the ad guy where to shove it, think about who will come knocking on your door next.  Yep. Mr. Mom & Pop Top Producer who dominates the farm/subdivision/neighborhood Down The Road. The Conversation:  “Hey, I noticed you’ve been giving agents from your office blog pages focused on local areas, but you don’t have one for my area. If I join your company, what’ll it cost me to control the page for my farm on your site?”

Or perhaps your growth plan will involve reaching out to agents and matching them to neighborhood sections on your blog? Whatever your approach, here’s one thing that’s for sure.  You can provide a lot more value to your agents than Active Rain can.

[Digression:  Come On! “You give us $39 a month and we benefit from your juicy content? “ Mr. Broker Pimp. Are you just gonna stand there and let them treat your whores that way? After all, isn’t it your right to get your rightful share of all the hard work being done by your agents?]

What do I mean? Look. If you’ve got an office with 30 or more agents and you’re not making it dead simple for them to all contribute juicy Niche focused content to a Web Property that you own, you’re missing out big time. 

And really, so far I’ve only touched on a few of the benefits here.  Here are some Others:

1. Your Agents Will Eventually Rely on Local Knowledge Of Your Blog To Close More Listings

2. With proper guidance, your agents effectively enhance Your brand and their bottom line By “Plugging” (and impressing) local businesses and their owners with free testimonials on your publication.

3. Once it’s getting 10,000 or more visitors monthly. Your Site Will Have Serious Intrinsic Value.  If you think you may ever sell your company, your site will be looked at as an asset.

4.  There will be buyer and seller leads, lots of them. (But if this is all you care about, go ahead and fund your Google Adwords Acct some more.)

5.  And…If for no other reason, you need to build a Mega Monster Multi Agent Niche Focused Broker Blog because it’ll make that competing broker down the street stain his underwears with fear. Or at the very least, you’ll force or distract him into spending mad cash trying to keep up with you.   [Yeah, I knew you’d smile at that one. — I know how you guys think 🙂 ]

All right, so I know you’ve got a lot of questions.  Like…”How The Frack Do I Go About Doing This?”

Well…launching and sustaining one of these things is a fairly complex process that requires a good bit of committment and consistency. So…

Can You Stomach 365 Days Of “How-To-What-To-Do” Blog Posts?

Assuming Greg doesn’t mind my upping my posting frequency around here to 1 little how-to-what-I-did  article a day, I’m going to spend the next year telling you step by step how to create, enhance, and leverage your MMBB for maximum effectiveness. 

If you follow along, day by day, word for word,  I guarantee that by judgment day ( 4/15) next year,  you’ll own a valuable web property that generates at least 5000 (probably more like 10,000) visitors monthly and provides incredible value to current agents, prospective agents, and anyone your company does or wants to do business with. 

Now for my pitch:

I need a test case…If you become the test case, I’ll be building, growing, and promoting your shiny MMBB for you and you won’t need to fire up Bloodhound Blog every day to get the goods. In fact….you’re MMBB will be the goods!

(Come to think of it — a nice side benefit will be that your company will get naturally get lotsa juicy PR5 type exposure…And thinking about it a little more, another nice benefit is that a bunch BHB commenters will probably rip me a new one if I’m not doing the job right.)

But the catch:

I’d like to get paid for the venture. After all, there’s value here. I’m going to build you something that generates leads, recruits, and has intrinsic value for years to come.

So.. if you’re the broker/owner of a large 30+ agent brokerage and you think you might be seeing an opportunity here, get in touch by clicking this link .  I’ll be happy to answer any questions you might have.

But before you reach out, please consider…. This is going to require a considerable investment.  There’s not only going to be the (reasonable I promise) fees for my services, but among other things, there’s also going to be costs associated with acquiring some solid hosting, an awesome IDX setup, and properly incentivizing your agent contributors.  If you’re not in a position to make a substantial investment in the growth of your company and if you’re not genuinely in this game to help your agents help themselves it’s not gonna work…

And yeah, I understand…these aren’t the best times for a “spend a lotta money” message, but hey…if you happen to be strong and your competitors are weak, why not take a solid step toward squashing  them…

So if you’d like, get in touch. I look forward to speaking with you….

Otherwise, if you haven’t done so already, be sure to subscribe to BloodHoundBlog’s feed. 364 more days of fun starts this coming Thursday, 4.16…