Battle Back With Your Posse

by Brian Brady

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

Seth Godin calls it a “tribe”, I call it a “posse” but they are both slang words for network.  If you’ve heard me speak at any of the Unchained events, you learned about my “deliberate posse creation” using social networks.

Seth describes that we belong to many sub-groups within our network:

If you think about the tribes you belong to, most of them are side effects of experiences you had doing something slightly unrelated. We have friends from that summer we worked together on the fishing boat, or a network of people from college or sunday school. There’s also that circle of people we connected with on a killer project at work a few years ago.

Hold that thought if you’re coming to Unchained.

Look at the Government’s response to the housing mess.  Rather than accept the fact the we can’t trust everyone with a house (we tried and it failed), we’re trying to fix an amputation with a bandage. TARP and HARP are bandages, soon to be blood-soaked and soggy.  We need to cauterize the wound.

Our industries are still TARP-ing and HARP-ing about who’s to blame for the financial crisis.  What a colossal waste of time.   I can’t find one  REALTOR nor one originator who can reverse the losses the banks, investors, and homeowners suffered…BUT…if we all start doing our jobs,  we can turn this thing around.  Call it a grassroots effort to “battle back” from this mess.

Direct counseling with no bullshit.  Keepin’ it real.  Advising folks who will never be able to afford the property to rethink their priorities and filling those houses with willing and able homeowners…THAT’S how we’re gonna “battle back”.

Okay, if you’re coming to Unchained, keep that message in mind and go back to the Seth quote.  You have a network and we want to get the message out.  You’re not going to be alone in this endeavor.  Read what else Seth said today:

What would happen if trade shows devoted half a day to ‘projects’? Put multi-disciplinary teams of ten people together and give them three hours to create something of value. The esprit de corps created by a bunch of strangers under time pressure in a public competition would last for decades. The community is worth more than the project.

This is what Greg Swann calls a Scenius.  Mix Scenius with a compelling message and I call it “roundin’ up the posse”- that’s what we’re gonna do at Unchained.

I’ve been thinking about a project for our group posse; I think I have one.  When you arrive at Unchained, we’re going to “tag” you by prior knowledge and/or interest:.  SEO wonks, SMM extroverts, copywriters, and SEM devotees.  You’ll all be breaking up into your posses and working on a project at night.

Battleback.com is that project.  If you click through today, it’s just a Go Daddy landing page but watch what happens between now and the end of Unchained.  The site will grow into a group weblog/social network/electrified marketing machine, throwing off a bunch of Google juice to each respective Unchained attendee.

…and you’ll OWN your home market. There’s hardly ANY overlap among the folks coming to Unchained.  Maybe you don’t buy into my message and that’s okay.  You don’t have to participate after Unchained but if you do, BattleBack.com will be a bonus to your already made-over online presence.

It’s the Business School approach to solving problems.  You’ll make some friends, build something awesome, and maybe even get some business from the “product”  down the road.

HOMEWORK FOR UNCHAINED? Start thinking about how you can bring that “Battle Back” message to the masses.