IF (…for the real estate crowd)

by Sean Purcell

Real Estate Renaissance Man

Author website

A little Hump-Day fun.  (Apologies to Rudyard Kipling.)

If you can keep your deal when all about you
Are losing theirs and talking of failure to you;
If you can trust your client when all clients doubt you,
And understand their doubting too;
If you can wait and not be tired of writing offers,
Or, being lied to, don’t deal in lies,
Or, being rejected, don’t deal in scoffers,
And yet don’t look too good, nor talk too wise;

If you can dream of clients – and not make clients your master;
If you can think of volume – and not make volume your aim;
If you can meet with REO agents and short sale specialists
And take pride in what you do just the same;
If you can bear to hear the comps you’ve spoken
Twisted by appraisers to make agents fools,
Or watch the escrow you gave your all to broken,
And start again with new marketing tools.

If you can save 10% of all your winnings
And run through a prospecting plan,
And gain nothing, and start again at your beginnings
And never make complaint or show you ran;
If you can force your assistant and lender and staging pro
To serve your turn after they want to be gone,
And so hold on to that open escrow
With nothing but the Will to say: “Hold on”;

If you can talk with banks and keep your virtue,
Or walk with Brokers – nor lose the common touch;
If neither real estate coaches nor time vampires can hurt you;
If all clients count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ of marketing done;
Yours is the farm and all the transactions in it,
And – which is more – this profession will be fun!