Referring back to the Boojum under the bed, this is me in email to a Realtor Association executive:
Not to be flip, but I don’t want any group of any sort to do anything at all with social media. The first totally disintermediated business in the history of business is communication. Social media will not work for groups because there are no groups — only individuals. If you approach Web 2.0 as a new way of doing the same old things, you will miss out on everything that is amazing and wonderful and liberating about our world.
This is not a trend. This is a singularity. The old models no longer apply.
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