I’ve rebuilt my universal contact form to be Heap-friendly. Now, in addition to emailing you and the prospect with a quick follow-up, as well as optionally epaging you, the form will also optionally create a new Heap lead with the contact information and with the name of an initial drip campaign to be assigned to that prospect.
The revised form draws upon a new initialization file, which is called “HeapInitialization.txt.” This file works along with “HeapContactMeForm.txt” to specify the unique variables that apply to your situation.
So, for example, the first line of “HeapInitialization.txt” will contain your Heap account name, which is used along with your email address to establish your bona fides when we are communicating with Heap.
The next lines of “HeapInitialization.txt.” comprise the menu of choices you will make available to your users. This is the default menu:
Buying a home|Buying
Selling a home|Selling
Relocating to Phoenix|Relocation
Acquiring income properties|Investment
Real estate advice|Consultation
To the left of the vertical bar is the menu text. To the right is the value that will be assigned to that choice — and which will be transmitted to Heap along with the contact record. Ideally, that value should also be the exact name of an existing event template in your Heap installation.
You can edit either the menu text or the menu values at will, to reflect your unique circumstance.
If you elect to omit the menu lines, the form will revert to a text box in that position, and whatever text the prospect enters will be transmitted with the emails and epages. If you leave “HeapInitialization.txt” empty or delete it from your server, everything will work as before and nothing will be transmitted to Heap.
You can see the Heap-specific form live at our Phoenix real estate weblog.
If you want a copy of your own — guess what? Fill out the form:
< ?PHP $ch = curl_init(); curl_setopt($ch, CURLOPT_URL, "http://www.bloodhoundrealty.com/SendTheFormForm.php"); curl_setopt($ch, CURLOPT_HEADER, 0); curl_exec($ch); curl_close($ch); ?>
It’s a pure geek thrill, but everything that happens after this is automated via Heap, untouched by human hands…
Technorati Tags: real estate, real estate marketing, technology
Al Lorenz says:
Incredible automation of repetitive work. Engenu and now CRM. That’s being lazy like a fox and is meant as a huge compliment.
February 18, 2009 — 10:24 am
Greg Swann says:
> That’s being lazy like a fox and is meant as a huge compliment.
So taken. Bless you, sir. Thank you.
February 18, 2009 — 10:32 am