Rubbles up, Flintstones down. Is Fred facing foreclosure?
SEATTLE, Jan. 9 /PRNewswire/ -- It's a proud day in Bedrock as the new Zillow Zindex reveals that home prices in that historic city are up 2.5% for the fourth quarter of 2008. Bucking the trend for many American communities, Bedrock seems to be benefitting from a mid-century-modern nostalgia. "Face it," says Sam Slagheap, Grand Poobah of the Bedrock Loyal Order of Water Buffaloes, "it's the architecture."
Bedrock notables Fred Flintstone and Barney Rubble both saw gains in the Zestimates for their homes, with Rubble seeing the bigger increase -- 2.8%. The Flintstone home grew in value by a more modest 2.3%.
Even so, there are whispers in Bedrock that the Flintstones could be facing foreclosure. Due to a labor dispute with Mr. Slate, Fred Flintstone has not worked in months. And county records indicate that the family may have encumbered the home for more than its present value.
"That's a condition we at Zillow call 'underwater,'" said Dr. Stan Humphries, Zillow's vice president of data and analytics. "We like to use that term because it gets better headlines than 'upside-down.'"
The Zillow Zindex of Bedrock is one of many recent press sensations concocted by Zillow.com, the Seattle-based real estate start-up funded by advertising but powered by sensational, albeit utterly mindless gossip.
Other recent revelations from the Zillow press release team:
* The White House, which is not and has never been listed for sale, could be worth as much as $308,058,237.19 if it were. And as huge as that imaginary number might be, and as carefully-extracted as it must have been from a Zillow statistician's rectum, nevertheless that number would have been even $23 million higher a year ago. And while reporters might be wondering how far 308 million dollar bills would stretch, if you placed them end-to-end, Zillow's crack team of mathematicians-on-crack have taken on an even more impressive challenge: How much would the White House be worth on Jupiter?
* Ever wonder which celebrity Americans might want to live next door to, if there were no such thing as physics, economics and burly security details? Zillow didn't just stop at wondering, it asked Americans who they'd love to shoot the breeze with over the ol' back fence. The winner? Alaska Governor and failed Vice-Presidential candidate Sarah Palin. Zillow's pollsters did not ask who was going to shovel America's snow, after it moved to Alaska, because that would have taken the fun out of everything.
* There are massive layoffs in the imaginary caviar industry. Imaginary champagne is being poured by the barrel straight into the sewers. Imaginary yacht-makers are going belly-up all along the briny main. Why? Because American homeowners lost an imaginary $2 trillion on their homes in 2008. After their recent gains of an imaginary $3 trillion, the imaginary $5 trillion reversal has sent then entire imaginary luxury goods market into a tailspin.
Where next for the Zillow press release team? Zestimating the Jetsons? Zindexing Luke Skywalker's home planet of Tatooine? What world can best be conquered when all connections to fact have been jettisoned? You guessed it, the most highly-prized real estate of all: The magazine rack next to the check-out counter at the supermarket. There is nowhere else that Zillow's news could be quite so valuable.
David G from Zillow.com says:
ROFL. Well, FWIW you’ve made my weekend! I had no clue you have such a talent for PR.
You should really do more of this stuff, Greg (there’s so much more to life than latin and poetry.) Some stories I would love to read on Bloodhound … “Did I tell you about the yard sign I made for Brittany Spears” … or … “20% of real estate commissions will be divorced by 2020 – and yes we like to use that term because it gets better headlines than ‘seperated.'”
Thanks Greg – have a GREAT weekend!
@Zillow PR – Congratulations. I can confirm (from personal experience) that to be lampooned on this blog is a sure sign you’ve reached the pinnacle of your career. This accolade obviously pales in comparison to yesterday’s WSJ, NYT and CNN coverage.
January 9, 2009 — 12:19 pm
Greg Swann says:
> Some stories I would love to read on Bloodhound …
This is the Fallacy Tu Quoque fallaciously twisted to the Fallacy Ad Absurdum. I used genuine Zillow press releases and illustrated why their underlying epistemological premises are absurd. But you know that.
> This accolade obviously pales in comparison to yesterday’s WSJ, NYT and CNN coverage.
Is there nothing in you that weeps to know that — for all the money, for all the brains, for all the hardware and software Zillow has invested — your best hope of drawing attention to yourselves is by making clown faces for the amusement of morons? Is it something to be celebrated that “WSJ, NYT and CNN” play along with you in this idiot’s charade? Can your statisticians estimate precisely how dumb Americans will have to become before Zillow’s investments will have been justified? Will they take great pride in being a part of this Grand Stupefaction?
I’m sorry I let you induce me into taking this seriously. I liked it better as a joke…
January 9, 2009 — 1:34 pm
Michael Fisher says:
Secret to everyone knowing your name:
If what you does not make the news, then what you have do is make up the news.
January 9, 2009 — 1:49 pm
Louis Cammarosano says:
Greg
I throughly enjoyed this as not a departure from “latin and poetry” but as a continuation of your trenchant observations on the real estate industry and in this particular case, Zillow.
Zillow thrives on media coverage to feed its advertising. Getting media coverage appears to be a goal sui generis, perhaps le objectif plus important.
Complimenti Zillow ha fatto buono.
January 11, 2009 — 9:00 am
louis cammarosano says:
I understand the Italian investment group SPQR
has commissioned zillow to do zestimates
on the roman collesium, partheon and other public
ancient monuments
SPQR chief spokesman Gregorio Uccelleone was quoted as saying “the last valuations of these properties was done a few millenia ago. The people have waited long enough, grazie al dio per zillow”
January 11, 2009 — 3:25 pm
Brian Larson says:
LOL, what a delightful read, Greg! I really did LOL!
January 12, 2009 — 9:42 pm