Making a Scenius scene to make an impact on your target market

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

Lender Bob says, “Hey, I’m a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can’t forget me. What can I do?”

Realtor Beth chimes in with, “He’s got the right idea. I’m a Realtor. I’ve got a blog and all, but I don’t feel like I’m talking to the people in my farm. How can I get my name and my ideas in front of them ever day?”

Vendor Bill adds, “I’ve got things once worse. I need to sell marketing ideas to Beth and Bob, both, but how can I break through the clutter?”

These are problems that can be solved by Scenius scenes. With the right scene, you can aggregate content and share it with people you want to do business with.

Watch:

Lender Bob can link to financial news and stories on factors that influence interest rates. He can make this scene available to Realtors in his market, who will have Bob’s free content available to share with their own readers. Florida Lender Kevin Sandridge is getting ready to do just this in his market.

Realtor Beth can link to local news stories and then echo that content to other weblogs in her market area. I’m doing this with Phoenix Area Headlines, but Beth could do other things as well. For example, she could do a “best of local blogs” scene to spread the link love around. Or, like Chicago Realtor Thomas Hall, she could do a scene on green real estate.

Vendor Bill has the easiest job of all, if he learns to think Scenius: He doesn’t need to cut through the clutter, he needs to slice it and dice it and serve it up in his own scene. I’m playing with this idea with Switched-On Marketing.

There’s more. Eric Blackwell is using a scene as a way of getting his 100+ agents to get on-board the social media marketing train. Cheryl Johnson and I are both using Scenius scenes to manage our listings on-line — but that’s an advanced-class topic.

The point of this: If you’re in the business of self-promotion, we’ve got a better mouse trap. We’re still only playing with stout hearts, but, if you want in, here’s the background:

• Who wants to play the Scenius game? Rebuilding The Long List as a micro-blog
• Making the Scenius scene: I’m prepared to share an entirely new style of blogging with you — but you have to hold up your end
• The Scenius.net scenes reader can tell if you’re working at your desktop web browser or on your iPhone…
• Marketing the praxis of a Scenius thoughtfully: How can we use dynamism and triangulation to play tunes that make the spiders dance?
• Welcome to Scenius.net…

I’ll be teaching everything there is to know about the Scenius praxis at Unchained. What we’re doing now is a subset of those ideas, but it’s the subset that is most appropriate to building your business — or simply to building up your weblog. if you want to learn how to do this, say so.

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