I just spent a very informative hour on the phone with Jeff Brown, and I want to summarize what I took away from our conversation.
First, Jeff has a very different understanding of the term “co-broke” compared to the way it is used in Arizona. When we went to essentially 100% buyer-brokerage for residential real estate, we kept the term “co-broke” to mean the compensation that would be paid to the buyer’s broker — even though the buyer’s broker is never a sub-agent of the listing broker or the seller and represents only the buyer.
Jeff writes explicit contract language to make pellucid his exclusive buyer’s agency and is also taking his compensation from the buyer. What the listing agent chooses to do about the portion of the sales commission set aside for any cooperating broker is between the listing agent and the seller.
I would describe that as an instance of what I want to call Divorced Commissions. The lingering idea of subordination — seller oversees listing broker who oversees cooperating broker — is completely eliminated, at least from the buyer’s side of the ledger. The buyer contracts for and compensates his own representative.
Similarly, writing the listing agreement to concede any shared sales commission directly to the buyer effects the same sort of divorce. We are doing this with one listing right now, and I gather that Ardell has just done something similar.
This again is a form of Divorced Commissions. Even though in this instance any buyer’s agent’s commission is originating in the listing agreement, neither the lister nor the seller are attempting to use these funds to advance the seller’s interests at the expense of the buyer’s.
Nota bene: The original purpose of encapsulating the cooperating broker’s commission within the listing broker’s commission was to align everyone’s interests with the seller’s interests and against the buyer’s interests. The cooperating broker working with the buyer was compensated for introducing the buyer to the seller and for actively working against the buyer’s interests in the seller’s behalf.
You might argue that, at least in Arizona, where sub-agency is no longer practiced for residential real estate, the “co-broke” in the listing agreement is vestigial and essentially harmless. I disagree, and this is why I keep hammering away on these points.
Mark Nadel’s proposal, which we have discussed at some length, is a third form of the Divorced Commission. His way is the least practical of the three, for now, but his way is at least envisionable as a matter of policy, where Jeff, Ardell and I are engaged in matters of peculiar practice — solitary instances contrary to the overwhelming norm.
But let’s leave all three particular ways of doing this and simply consider the Divorced Commission in the abstract.
Why would we want such a thing?
From my point of view, there are three crippling defects in the traditional real estate industry:
- The rigidity of the commission structure
- The exclusivity of MLS systems
- The dysfunctional management structure of the broker/salesperson employment model
Of these, two are a direct consequence of the traditional practice of encapsulating the buyer’s agent’s compensation within the listing agent’s commission.
Do you see why? The practice the NAR calls “cooperation” is actually a metaphor for a graduated hostility. Because there are two “sides” built into the listing commission, the short-term pecuniary self-interest of the listing broker is to keep both “sides” to himself. The idea of procuring cause is a way of inducing “cooperation” by delimiting and circumscribing what we might describe as the leonine avarice of the listing broker.
But in a condition of Divorced Commissions, the listing agent never has access to more than one side of the transaction (except in a disclosed dual agency). The buyer chooses his own representation, and compensates his agent from his own side of the ledger. The issue of procuring cause has become moot.
Moreover, an unrepresented seller has no need to worry about compensating the agent of a represented buyer. In the same way, an unrepresented buyer isn’t compelled to compensate the listing agent for advice and counsel he does not receive.
The actual purpose of MLS exclusivity is protection of the doctrine of procuring cause. When we can achieve a state of universally Divorced Commissions, we no longer have any need to exclude unrepresented sellers. The business model would have to change to accommodate them, and there are other practical details — all of them trivial — to be worked out. But, since there would be no offer of compensation to the buyer’s agent in the listing, there would be no need to distinguish represented from unrepresented listings.
Divorcing the Commissions is a very potent reform. This one change might be enough to turn the practice of personal service real estate into a true, modern business…
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RE SALES says:
Always get an exclusion paragraph written in the Real Estate Agreement which carves out any buyers which you bring in as non commissionable.
October 19, 2006 — 6:33 pm
dustin says:
I just clicked on your related ad “How can one save you thousands of dollars when you buy a home” and I like every bit of it except the last sentence. It’s such a beautiful piece of writing that I hate to see it end with something so over the top as “if you don’t jump on this opportunity now, you’ll regret it forever…” Just another random note from a random guy. π
October 19, 2006 — 8:33 pm
ardell dellaloggia says:
Well I’m clearly not with you guys on this one. Ultimately the buyer consumers would not be best served with this method, as procuring cause protects the buyer’s rights more, than requiring buyers to sign contracts to see a house.
As it stands right now, you cannot give the buyer the fee until first ascertaining that he didn’t use an agent to find the house and see the house and lead him to his decision to buy the house, before offering him the fee.
If we totally “divorce” the fee. No buyer would be able to see a house without signing a buyer agency agreement.
I “divorced” the fee twice recently. One took the money, the other used it to hire an agent. In both cases I knew that the buyers were not working with an agent. One was the neighbor who “happened in” and liked it enough to buy it. He used the money to hire an agent. The other had stopped working with an agent a month prior and came from my Open House Ad and had seen no homes with any agent during the term of my listing.
Blanket policies to “divorce” the fee would require that agents showing houses “protect themselves” by having all buyers sign buyer agency agreements before seeing a house. Not a good thing for buyers and clearly NOT a “trivial” detail.
October 19, 2006 — 9:31 pm
Greg Swann says:
> Blanket policies to “divorce” the fee would require that agents showing houses “protect themselves” by having all buyers sign buyer agency agreements before seeing a house. Not a good thing for buyers and clearly NOT a “trivial” detail.
I don’t think you’re thinking this all the way through. I don’t see dual agency surviving at all except in extraordinary circumstances, but certainly the situation for all buyers is far worse now. Your way of doing things or mine or Jeff’s will have zero impact except in those isolated cases. Until buyers control their own destiny — which means taking control of their impluses, as well — nothing will change.
October 19, 2006 — 10:25 pm
Greg Swann says:
> Always get an exclusion paragraph written in the Real Estate Agreement which carves out any buyers which you bring in as non commissionable.
That one I’m not getting at all. An issue in Arizona is that we are constantly remonstrated not to introduce compensation issues into the Residential Purchase Contract. I don’t think this is a terrible hurdle, though, if Jeff Brown’s kind of language is expressed as disclosures. Then the dispositive language can be written in the employement agreements, with the Residential Purchase Contract serving simply to disclose those arrangements.
October 19, 2006 — 11:01 pm
Stephanie Edwards-Musa says:
Greg, I don’t think this is such a bad idea. The only hurdle I see with this is buyers not having the money to pay.
This would really make buyers choose who they want to work with and could be a positive thing for everyone. The industry is changing quickly, but I don’t know if it will change to this extent. I will check out your ebook.
September 7, 2008 — 6:11 pm
Greg Swann says:
> The only hurdle I see with this is buyers not having the money to pay.
I have an idea about this, but it will require lenders to to be honest about money — which may be an insuperable hurdle…
September 7, 2008 — 6:24 pm
Stephanie Edwards-Musa says:
All the way around could be like making the Government honest. π
September 7, 2008 — 6:46 pm