From SEOmoz blog, a definitive resource, how to use event coverage attract readers to your real estate weblog:
Ingredients: A popular, well-attended event with a particular industry theme and a passionate writer who makes friends wherever they go.
Process: Go to the event, cover as best you can — make friends, take copious, detailed notes, go to the bars afterwards, shoot photos and videos and, most importantly, let everyone there know that you’ll have the coverage on your site in the next few days. Time is of the essence here, but once you’ve got a great writeup (with photos!), send emails to your event contacts to help boost the buzz.
Results: Depending on the size of the event and the people you form connections with, this can drive thousands or even tens of thousands to the site. Covering something private (with permission), exclusive or underground can be even more rewarding, though big, public events often make an easier starting point.
This sounds like The Property Monger to me. And I am very interested in hearing about going to bars…
Technorati Tags: blogging, sellsius 101, real estate, real estate marketing
Kevin says:
Vegas update: The punters have Greg ahead of Ardell 5 to 3, which is less the current blog ratio between the two of them. Advice…Buy Greg, short Ardell…
Or, if you have inside information about an uncoming Seattle energy spurt, go the other way…
Details
September 26, 2006 — 12:43 pm
jf.sellsius says:
SEOmoz’s web 2.0 Awards was an event that got us a ton of hits.
September 26, 2006 — 3:40 pm