From SEOmoz blog, a definitive resource, how to use controversy to attract readers to your real estate weblog:
Ingredients: A passionate audience or community with strong (and hopefully misguided) feelings about a subject, person, company, etc.
Process: Create content through a blog, article, report or statistics that challenges commonly-held beliefs or assumptions or specifically challenges the views of a very popular person or organization. Be prepared to defend your positions, write about them in comments on blogs, in forums, chatrooms, online groups and wherever appropriate. Sometimes, you can even leverage the editorial section of a newspaper and re-print online.
Results: Heavy traffic levels come through multiple channels, but your biggest source is often the direct response of the disagreeing party. Be sure you’re handling the dispute in a professional and even-handed manner and you can earn a respectable following. It’s all dependent on industry and size, but a between a few hundred and a few thousand RSS subscriptions are usually on the table.
Note however, that you don’t have to do this as an SEO tactic. It could be that you just like taking a stand. I’ve heard about people like that…
Technorati Tags: blogging, sellsius 101, real estate, real estate marketing
jf.sellsius says:
The housing bubble blogsters are a good example of using controversy to attract traffic.
September 26, 2006 — 5:09 pm