Jim Cronin’s weblog, The Real Estate Tomato could not be better-named. Juicy, tart and refreshing. Jim has a terrific graphic sense, and that serves to liven the place up as well.
This is a business blog, in more ways than one. Jim’s evangelical mission is to spread the idea of real estate blogging among practitioners — and not just Realtors. But Jim is a vendor, as well, and — although this is rarely obvious — his role is to move his company’s product line. I deeply admire the deft way Jim handles this, because I feel that the best salesmanship of those products comes from his not ramming them down our throats. I trust him because he doesn’t betray my trust, and that’s a lesson every salesperson should learn.
The blogging platform is Typepad, which I don’t hate, but which has a truly annoying trackback system. Overall the site is clean and easy to use.
Jim Cronin is an excellent teacher and The Real Estate Tomato is an excellent teaching web site.
Technorati Tags: blogging, sellsius 101, real estate, real estate marketing
jf.sellsius says:
What can I say, Jim is a great guy and his blog is well written. We’re sold on the Tomato. Everyone should take a bite. I like it with grilled cheese.
September 26, 2006 — 11:16 am
Jim Cronin says:
You are too kind!
Thanks for the shining review.
Congratulations on the 102 posts. I just don’t know how you did it. You are a dedicated man.
September 26, 2006 — 5:58 pm