Dogs in Disneyville: The BloodhoundBlog Unchained curriculum in Orlando and how it will differ from next Spring in Phoenix

by Greg Swann

Suburban Phoenix Real Estate Broker

Author website

We have a venue in Orlando, very comfortable with lots of hi-tech support, but I don’t want to announce it yet. Whether or not by malicious intent, the NAR has dominated every available meeting space near the Orange County Convention Center, so we had to think way outside the doghouse to find what we needed. Suffice it to say for now that it’s within easy walking distance of the Convention Center, it has ample parking, and it’s probably closer to your hotel room than the NAR Convention itself.

We’ve also decided on a curriculum for Orlando. Of the 20,000 Realtors who will be going to the NAR Convention, almost none of them are already working in our world. Many of them are not even in the wired world at all, but there’s not a lot we can do about that. What we can do is go through everything that is a part of our world in detail, building a repeatable, duplicable Web 2.0 real estate practice.

In other words, we’re going to do eight solid hours on what to do and how to do it: How to use your net.presence to attract prospects, harvest leads, manage them through time and convert them, one-by-one, into real-world real estate transactions — producing real, spendable income. If you already live in our world, some of this will be pretty basic for you. But we’ll have plenty of brand new practical ideas to make Unchained Orlando worth your time.

At BloodhoundBlog Unchained in Phoenix, Geno Petro, Teri Lussier and others asked for something like this. From the inside, all of this stuff seems obvious to me, even though Brian and I approach it from somewhat different directions. But in discussions we’ve had since then, both here and in email, we’ve come to see the benefit of building a whole program of ideas, step-by-step. Think of it as Social Media Marketing meets The Millionaire Real Estate Agent. We have room for 500 students, and I would love to send 500 very dangerous real estate agents back to their home markets.

By contrast, the curriculum for Unchained in Phoenix next Spring is shaping up very differently. We have been playing with the hi-tech equivalents of battle-tested direct marketing ideas, so at least one track in Phoenix will be devoted to serious propeller-beanie tools, tips, tricks and techniques. It’s possible we’ll offer multiple tracks. I for one would like to do some serious work on direct selling. We have no ideas about venues yet, but it would be very cool if we could have access to a space from 8 am to 10 pm, two-and-half days of serious brain-pounding fun.

It’s possible we’ll do things this way going forward, one intro show and one outre spectacular. I truly love the idea of pushing the real estate industry higher, better, farther and faster.

Brian and I have both been busy with money work, so the price for Unchained in Orlando is still $99. If you’re coming to the NAR Convention, or if you know people in your office who are coming, you might jump on that link now. Probably sooner rather than later, that price is going to double. We have a venue, we have a curriculum, and we’re going to Unchain 500 minds in one hard day’s work. We’d love to have you there with us.

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