Sure, the below slideshare will come across a bit heavy handed, but the facts are real. Exercise choice by filling in the asterisks with either one of my favorites. One (for the sci-fi fans out there) the over used intensifier from Battlestar Galactica. Or two, remember that you are reading this on a blog and choose one of the late George Carlin’s 7 dirty words (NSFW version). Our freedoms are precious and not shared world wide by any means.
Now, if you heard what was spoken at the Heard then it’s how passionately the message was delivered. Ever since your chosen dalliance after logging on became more than checking email and playing mine-sweeper, everyone has been asking a lot of the same questions. Only now instead of dropping some type and waiting … waiting … waiting for a response, we have a variety of platforms to communicate on by chat, video, and even fantasy character. But who’s listening in Real Estate?
If your clients are not asking to connect with you via a variety of social media, the day will come soon enough. If you are interested with dealing with what we are calling the Millennials or Gen-Y at all then pay real close attention to slides 38 – 44. “Tomorrows consumers are today’s digital natives”. “96% of them have joined a social networks and they don’t care about your ad. They care about what their friends think”.
So what are you doing to get on board? For me it’s testing and exploring different platforms. It’s asking those I meet what they are using to communicate. Your mileage will vary given your market and demographics, but there is a certainty in that your presence, your reputation, and your voice could be working for you 24 hrs. a day.
“Content is the new democracy, and we the people are ensuring that our voices are heard”
Mark Eckenrode says:
@brad – there’s a quote i love from Ken Blanchard, “The key to successful leadership today is influence, not authority.”
when mentioning that Gen-Y cares more about what their friends think than who the heck I am… that’s influence. expert/authority status is needed, but influence is the foundation for it to stand upon.
very cool that you’re asking folks about what online platforms they use.
i think most of us would be surprised at the responses people would have to questions like, “Do you have a Facebook page? Are you on Twitter? What online social networks are you involved with?”
July 7, 2008 — 11:30 am
Teri Lussier says:
The message is on point.
Is there more information about their numbers- how many people polled, the demographics, etc? Not questioning the numbers, just wondering how they were compiled.
July 7, 2008 — 11:35 am
Brian Brady says:
That link to the Iranian death penalty for bloggers should remind us how fortunate we are.
FYI Readers: Brad Coy can say more in 500 words about the efficacy of social media than most of us say in 500 posts. Listen to him; I do constantly.
July 7, 2008 — 11:46 am
Todd says:
I can only imagine the time savings for agents using the tools Social Media provides. That alone should be reason enough to have your mobile phone connected to LinkedIn, Twitter and Summize ( Not mentioning Qik and Skype because we all have those on our phones already, right? ).
Didn’t Mr. Swann just go into a tirade about conducting business on his new 3G iPhone a few posts ago?
July 7, 2008 — 11:47 am
ken brand says:
Beautiful. Punchy. Poison Dart Bulls-eye. Thank you for sharing.
Ken
July 7, 2008 — 11:57 am
Arlington real estate dude says:
Make them love you or hate you (just don’t leave them indifferent)
I love it! so true. May have to post embed this on my blog to help out peers or send it to the co. listserv–haha Instead of learning from it colleagues/brokers would be upset by it. You can lead a horse to water but you can’t make them drink….
J
July 7, 2008 — 12:05 pm
Brad Coy says:
Mark – “Influence, not authority” The read on Amazon reviews, LinkedIn recommendations or even a Google search are always far more interesting than a pitch. 🙂
Teri – the embedded slide won’t allow you to view in full screen in order to see any references. You can click through at view to do that from the original site or check out these links from the Data Credits:
Facebook more popular than porn
Time, October 13 2007 http://is.gd/NzE
IAB platform status report: User generated content, social media, and advertising – an overview April 2008
http://is.gd/NAz for the pdf
Nielson “Trust in advertising” report, Oct 2007
http://is.gd/NAX for the pdf
Social media manifesto, Brian Solis
http://is.gd/NB1
Consumer 2.0 five rules for engaging a new breed of consumer by Mr. Youth and Repnation media, April 2008
http://is.gd/NBt
Universal McCann Comparative Study on Social Media Trends April 2008
http://www.universalmccann.com/
the Wave 3 report
Brian – You are far too kind sir. I might be taller than you but I’m still WAY up on my tip-toes. 😉
Jay – re: peers. The best thing to do is lead by example. By the looks of it, you already know that. The fear of engagement is for the most part fear of rejection.
July 7, 2008 — 1:50 pm
Chad Huck says:
Brad, great post. It’s something that needs to be preached to those that don’t read Bloodhound Blog though… how are we to get the word out there to other agents to get in the game??
Chad Huck
Road to Real Estate: A Charlotte and Lake Norman Real Estate Blog
July 7, 2008 — 2:45 pm
jaybird says:
Chad, why would you want others getting into the game?#!#!@@ Why not reap the rewards of being part of the few in the game meeting consumers where they are at. I say let the others take their time in adapting….I’ll be trying to stake out more online territory in the meanwhile.
J
July 7, 2008 — 2:50 pm
Brad Coy says:
>how are we to get the word out there to other agents to get in the game??
Chad – two easy ways would be to start a Google shared items page and/or a Tumblog. Using the bookmarklet for either one makes sharing very simple.
Here’s a great post to start with: https://www.bloodhoundrealty.com/BloodhoundBlog/?p=3299
Jay – the map to those consumers is already being drawn and most are two lazy to even read it or ask for directions. So, it does not matter. For those that are ready to step up their game, what Greg linked to with Kevin Kelly comes to mind:
July 7, 2008 — 11:57 pm
Marta Kagan says:
Brad,
Thanks for posting the presentation. What a great dialogue it + your insight has sparked!
It’s been interesting to observe the different circles/industries through which this presentation has been traveling since I shared it just last week. The primary community has been the one you’d expect: marketing/advertising/new media/digital. The 2nd most active (near as I can tell anyway)? Real estate.
Just an observation (not hard data), but worth sharing, I thought. The folks engaged in this dialogue are still the early adopters in the industry, certainly… but more & more seem to be perking up their ears. And that’s pretty cool 😉
July 12, 2008 — 6:07 am