Yeah. Well.
There are always heavy duty posts on Bloodhound and I do my best to keep up. Lately, I’ve been percolating my own brand of seriousness. Here’s what I’ve been thinking about: Web 2.0 is different for girls. I’ve been pondering this for quite awhile, and last week it dawned on me that I might not be the best person to address that issue as I don’t think like a girl. Want proof? I’m here, aren’t I? Bloodhound isn’t the most girly place to hang, but that’s fine. Here’s the thing: it’s Friday, and it is Spring in Dayton. We’ve had a long, grey, and gloomy Winter, but it’s been 70 for the last few days, and the sky is blue and the sun is shining, and the mere fact that I’m making note of that will tell you exactly how cloudy it’s been around here.
Still, I have been doing some research on my serious topic of gender differences and apparently, I’m not the only one who has been thinking about this.
How about a BlogHer Study that says women might trust blogs more that traditional media.
The survey, conducted with Compass Partners LLC, illustrates several surprising new trends in social media, specifically that 36.2 million women write and read blogs every week and approximately half consider blogs a “highly reliable” or “very reliable” source of information and advice about everything from products to presidential candidates. Fully 24 percent of women surveyed say they now watch less television because they are blogging instead.
The implications for marketing real estate in a blog format could fill a blog post or two- if only it was miserable outside.
Want proof that girls might looking at this whole Web 2.0 thing differently than boys? Men are from video games, women are from soc nets. h/t @BradCoy
For those under 30, women and men are just as likely to be members of social networks. Sites like Facebook, MySpace, and Flixster are extraordinarily popular. But we found that young women are much more active on these sites then young men. And for people above 30, men – especially married men – aren’t even joining social networks.. With the notable exception of LinkedIn usage and VCs in the Bay Area friending everyone on Facebook, married men are not hanging out on social networks. Married women, however, are joining social networks in droves. In fact, women between the ages 35-50 are the fastest growing segment on social networks, especially on MySpace.
Again, we can learn from this right? If only the weather wasn’t so conducive to being out in it.
I’m too busy enjoying the weather to tackle this subject properly, but you all can discuss this amongst yourselves if you feel the need.
I confess so much here on Bloodhound, why stop now. My favorite blogs are the blogs I read for pure entertainment. I read these blogs because they make me laugh, and I’m a huge fan of laughing. Today I got a giggle out of Attack of the Redneck Mommy. I figure her post about being a not-so-girly woman perfectly sums up my thoughts on this gorgeous spring day:
To this day, I still prefer playing in the dirt to having to doll up and pretend I’m a woman.
Yet slowly over the years, I’ve buried my dirty girl side a little deeper and started to embrace my inner woman. I can gussy up with the best of them and not feel so socially awkward anymore.
But I find I’m taking out the garbage less and less and passing that on to Frac and my husband. Same goes with digging flower beds or hauling wood.
It’s not so much that I’m scared I’m going to break a nail (heck, I cut them all to the quick anyways) but more that I am fundamentally lazy. Why do something that involves back breaking labour when I can get a boy to do it?
It’s just common sense, people.
Still, I worry about the example I am setting for my kids. I want my kids to know I can do anything from cleaning out a freezer of rotten meat to fixing the plugged toilet and everything that falls in between.
Which is why I was annoyed with myself. After weeks of staring at my new
shinyrusty truck sitting in my driveway I realized I hadn’t gone near it since my husband tossed the keys in my lap and drove off.That truck scared me. I was afraid of getting stuck or having oh, the axles fall out, while I was driving it.
Which as my friends pointed out, is ridiculous because just last Wednesday I got stuck in a muddy ditch with my car and managed to get unstuck all on my own. (So I may need a new transmission. Big deal.)
I was avoiding the truck. I needed to conquer my fears and stop thinking like a priss and just drive the damn thing.
So I did. Sure I kinda bunny hopped it for a few clicks until I got the feel of it, but before long Bertha and I were fast friends. My husband was right. She did run like a dream.
I got so excited about my new scary truck driving abilities that I decided to head over to the DragonLady’s place and show off my driving prowess. As she saw me bounce that rig up her bumpy drive way she told the hubs to look after the kids and than ran out to greet me.
Turns out Bertha likes to go 4×4′ing. Turns out the Dragon Lady just happens to own a large amount of land conducive to letting Bertha’s bitchiness loose.
Picture two stay at home moms war whooping and laughing as we bounced about and sprayed dirt through the fields.
Turns out, I should really be a monster truck driver. It would seem I’ve got an affinity for it. Heh.
Or at least that is what I thought until I decided to pin it through a rather wet looking bog. And sank my Bertha up to her axles.
Shit.
You can read the entire saga of Bertha here.
Coincidentally, I have plans to do some 4×4’ing when I’m in Phoenix for Bloodhound Unchained. Any other redneck-y chicks who care to join me are welcome to. You boys are on your own.
Until then… Corb Lund, Truck got Stuck. h/t Redneck Mommy
Sean Purcell says:
Teri,
A post of beauty. Enjoy your weekend and keep your axles atop the mud line.
April 18, 2008 — 4:08 pm
Eric Blackwell says:
And that, Teri, is why you are “my kinda girl.” (grin)
On a more serious note–I think there is NO DOUBT that men and women treat the online world differently..and since 75% of my online traffic and leads are women…that matters to me.
Good discussion starter!
Have a great weekend!
April 19, 2008 — 5:52 am
Teri Lussier says:
Sean-
>A post of beauty.
Every now and again a mind is a terrible thing to focus. (I hope Greg’s not listening- I could lose my Bloodhound cred) 😉
April 19, 2008 — 7:52 am
Teri Lussier says:
Eric-
>And that, Teri, is why you are “my kinda girl.”
Aw shucks. 🙂
You are tracking responses. This is marketing. We have to be aware of who is reading and responding. I’m really curious about how RE bloggers choose to speak to their readers.
Do you talk to women when you write? Do you use a different voice on different forums or when discussing listings as opposed to SEO?
I guess what I’m getting at is exactly how aware are you of the differences. We know there is a difference, so do you direct your online efforts specifically towards women? Your comment seems to suggest you do. Is that something that is easy for you? Difficult? Makes no difference at all?
Just wondering what the experience is like for guys…
April 19, 2008 — 8:04 am
Vance Shutes says:
Teri,
As a fellow mid-westerner, I can totally relate to your comments about the weather. It’s been REALLY hard to be inside at all, this entire week. It’s like being freed from (winter) prison, this gift of weather we’ve been experiencing this week. Let’s hope it’s just the start of an entire spring/summer/fall of great weather – heaven knows we need it! So does our marketplace.
Now as for Phoenix, and the Unchained conference – we’ll be inside, learning lots. By the time we get outside, the 100 degree heat will have dissipated, and we can enjoy some nice evenings outdoors. Just don’t get the truck stuck in the desert!
Your post has me really thinking about the demographics of web 2.0. I’ve cast my net around all the sites you describe, so as to gather information/contacts. I’ll share with you what I learn at Unchained.
Now, back to the outdoors, and another sunny 70-degree day!
April 19, 2008 — 8:09 am
Eric Blackwell says:
@Vance-spot on about the weather–about doggone time! Fells good.
@Teri- Great questions…here’s my best shot at the answers:
I first learned about the demographics about online real estate leads from a lady who was designing the site for thr RealLiving folks (last I heard she had moved on a couple of years ago). She did a presentation about the demographics behind the design of the site. I was RIVETED. (site has changed since then) (Since you are in Ohio, I am sure you know of these folks..I asked “Do you have any MALE agents that work for you with a site that feminine?” Her response “It is made for the customer, not the agents. The decision makers. It is made for the REAL home shopper–and that means in many cases WOMEN,”
Needless to say that was some well spent conversation.
I have a hard time modifying my writing style much at all, but I TRY to…longer, more chatty responses for women and “get to the point” stuff for the guys. Still, everything still is authentically “me”. The underlying voice still seeps through…hard not to IMO.
I have actually devised two separate email (Mars/Venus) buyer email campaigns based on that idea. Not enough anecdotal evidence (yet) to draw conclusions….but at our office, we do try to modify email responses with that in mind.
As for the world of SEO…hmmm…definately a different, yet still authentic side of me. But the responses have a different feel to them…may just be the subject matter.
It is the more competitive side of me…
Really need to think on this some…FTR-I REALLY beleive that one should stay TOTALLY authentic, but just keep in mind who you are writing to…without the authenticity focus, the trust building value of the post gets lost in my opinion.
Best;
Eric
April 19, 2008 — 9:54 am
Teri Lussier says:
Howdy Vance!
Blog clients are the best so I’m really looking to make every single word count in my marketing, my Web 2.0 efforts, etc, so focusing on who is reading and responding makes sense.
Okay, we’ll compare notes at BHBU. And then we can complain about how bloody hot it is. 🙂
April 19, 2008 — 11:08 am
Teri Lussier says:
Eric-
Thanks for that thoughtful response! Wow.
I understand about the authentic voice. I wasn’t very clear in my question, but you answered it anyway. It’s not so much the voice you are using, but the focus on what you are saying might be different depending on the gender you are targeting.
>I have actually devised two separate email (Mars/Venus) buyer email campaigns based on that idea.
Now that is an interesting idea! I’m only just beginning to explore email campaigns in earnest, so you’ve certainly given me something to think about. Thanks!
April 19, 2008 — 11:17 am
Roger Conant says:
I’m surprised no one has mentioned the extensive study from Pew released late last year that basically stated that young women(Gen Y) are leading in every category of social media except video. Search for the interesting article about the study in the NYTimes titled “Sorry Boys, This Is Our Domain”. But the great commentary for me is the rollout of the new brand from Realogy (Better Homes & Gardens). Why would the number one residential consolidator launch a brand with “0” offices at this time? My opinion is that they have seen the future via the success of Real Living “from the inside” (wasn’t Sherry Chris head of Real Living for two years?). It’s an election year so I will say it…It’s the WOMEN, stupid!
April 20, 2008 — 4:58 pm
Brad Coy says:
Hey Teri,
Thanks for the mention. I somehow felt the subject matter of gender would be up you alley. It’s nice to see a little discussion on gender and social media as it relates to Real Estate.
April 20, 2008 — 11:18 pm
Teri Lussier says:
Hi Brad-
I’ve been thinking about this subject for nearly a year, but I really don’t know how to approach it.
I’ve always been one of the guys.
I always cringe when I see Top Women Whatever lists.
I’ve always preferred straight shooters to sugar coaters. Even if I don’t agree with you, even if I find what you say repulsive, please have the cajones and show me enough respect to give it to me straight.
When I sit down to post, 85% of the time I’m writing to a woman. When I twitter, however, 75% of the time I’m tweeting to men. Now isn’t that odd?
So I’m thinking that while I recognize the difference, I’m probably not the one to say with any certainty what a typical female experience is like…Or if there is one… More questions than answers.
April 21, 2008 — 4:36 am
Eric Blackwell says:
@Roger- While my example happened to be about RealLiving, I do not think it is wise to expand that to an Executive that has worked for many of the franchises out there.
That is a corporate job and it is night and day different from the experience of the social media and sales gender issues that Teri was / is addressing here.
Of course I cheer on those who succeed of whatever race, gender, creed or whatever…but what (IMO) is being discussed here is how are we addressing ourselves to customers and to colleagues and is it different.
Just my thoughts.
Best;
Eric
April 21, 2008 — 4:42 am