It’s Raining Soup. Why Are You Starving?

by Brian Brady

Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL

Author website

I’m pretty stoked about our new contributor, Chris Johnson. I spoke with him yesterday about his new book, Loan Officer Survival Guide. He was amazed that the two people he cited as NOT needing the book, bought it. So… why did I buy his book?

I bought it for the very same reason successful people are attending the BloodhoundBlog Unchained Social Media Marketing Conference, powered by Zillow.com.

Greg Swann says “it’s raining soup” all the time. What he means is that because of the internet, we have all the information we need to be successful. Loan Officer Survival Thrival Guide (I changed the title- deal with it, Chris) and UNCHAINED are the bowls and spoons you need to more efficiently ingest the soup.

I didn’t learn one new idea from Chris’ book, just a lot of proven ones. I DID learn how to better implement the proven ideas. He’s laid them out in a “home study” format that’s as practical as scissors in a barbershop….and I’m “doing the homework”, too. It takes about 30 minutes a day to complete. The Thrival Guide (I changed the title again, to be more encompassing) moves my actions from instinctive to purposeful.

It’s raining soup and I paid fifteen bucks for a bowl and spoon, get it?

Now, instead of standing outside with my mouth open, having soup splatter my clothes. I catch it in a basin, pour it in a bowl, and eat it when I need it. This brings me to my title. The Thrival Guide will be criticized just like the BloodhoundBlog UNCHAINED Social Media Marketing Conference, brought to you by Zillow.com has been.

So be it. Let ’em get splattered in the soup rain. They’ll fill up their bellies but they’ll be eating with their hands.

Does anyone NEED to come to UNCHAINED to learn how Russell Shaw delivers consistent results? Nope. You can read Bloodhound Blog. Does anyone NEED to come to UNCHAINED to learn how to optimize your weblog for search terms? Nope. Read Mary McKnight, on RSS Pieces or read Laurie Manny, on Active Rain. Follow David Gibbons’ comments, on the internet, to learn about reputation management. Watch Jeff Brown, in the comments’ threads, to see how he connects with people. Read Redfin blog to see how they’re competing against you.

Nobody NEEDS to come to UNCHAINED; just start clicking, reading, and figuring out how to implement your plan (assuming you have one). I did it. It took me two years in the soup storm but my belly is full. You can do the exact same thing I did, for free.

OR…

…you can fill your belly in 2-3 days.

PS- I’m not kidding about The Thrival Guide. Chris is selling utensils for the price of four gallons of gasoline. Rather than driving around to real estate offices and wasting your money on gasoline, originators should buy and read his book.

PPS- Don’t come to UNCHAINED if you already know everything about social media marketing strategies. We’re not interested in debating with the Phil Jacksons of the world, we’re interested in developing the Michael Jordans. We KNOW we attract successful implementers, looking for a bowl and spoon. Reserve your seat or home study course today. Utensils included.