Mike Farmer wrote a sweet note this morning about using single-property weblogs in his marketing, but his post was not an entry in the BloodhoundBlog Black Pearl Diver’s contest.
What’s the trick to writing a winning entry?
Think your benefit, not ours.
How can you write a post about an idea you first heard about here that better establishes your competence and expertise with your readers?
How about something like this?
When we list your Encanto-Palmcroft home for sale, why do we give it is own custom weblog? To make sure it sells, that’s why
We’re Encanto-Palmcroft real estate specialists. A jack of all trades is master of none. But, when we list a home for sale in Encanto-Palmcroft, we always give it its own fully-detailed custom weblog.
Actually, we build a full-blown web site, with rich color photos of everything. A floorplan. A custom Google Map of all the nearby amenities — schools, parks, shopping. We include a downloadable version of the listing sheet itself — along with the full-color flyer, the plat map, historical photos — everything we can lay our hands on.
Why do go we to all that trouble?
Because, along with all the other things we do to earn your business, custom weblogs sell houses.
We first heard about this idea on BloodhoundBlog, a nuts-and-bolts weblog for real estate professionals, but we’ve added our own unique twists…
And like that. You go on to detail those unique twists, you sprinkle in some screenshots and links from single-property weblogs you have built for past clients. And you make your call to action.
There’s more: This is a good example of how to use your most valuable keywords without being irritating. Relevance to search engines equals Title plus Headline plus Body Copy. I have written a highly relevant post about Encanto-Palmcroft — not about BloodhoundBlog — and about our real estate practice there.
You can’t win if you don’t play, but your victory is guaranteed if you play the game this way. You might win the scholarship to Unchained. You might win a spot on our sidebar. But — let the dog biscuits fall where they may — you will certainly produce a post that will advance your own marketing objectives.
I said this last night in a comment: “Capitalism is the quest for wealth that makes everyone richer.” I think this contest is a good example of that philosophy.
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