Jeff Brown found this promotional film for Small Business Marketing Unleashed and passed it on to Brian Brady, who forwarded it to me. Could someone be pulling a Davison on both BloodhoundBlog Unchained and the Daniel Rothamel video?
My take: Synchronicity. As you might recall, Unleashed was one of the names we considered on the way to picking Unchained:
Here is why I like Unchained:
- The idea of free or even feral dogs
- Unleashed implies has-been-leashed or will-be-leashed-again, but unchained can suggest never-having-been-chained
- Again unlike unleashed, unchained has connotations of human slavery or imprisonment, and hence manumission or liberation
- The word looks and sounds hard and edgy, promoting a hard and edgy graphic representation
These metaphors are not new to me, nor is the metaphor of dancing. I don’t actually care about dancing, but I care a lot about metaphors.
That’s actually kind of interesting as a comprehensive glimpse into our marketing prowess. But Search Engine Guide got to a slightly different place ahead of us.
[This post was redacted to correct factual errors addressed in the comments. –GSS]
Technorati Tags: blogging, disintermediation, real estate, real estate marketing, real estate training
Jeff Brown says:
I much prefer your take, as I think Duct Tape has added so much quality to the marketing conversation.
February 22, 2008 — 12:25 pm
Greg Swann says:
> I think Duct Tape has added so much quality to the marketing conversation.
I agree. Just the words “Duct Tape Marketing” are a perfect restatement of the Guerrilla Marketing ideal.
February 22, 2008 — 12:31 pm
Cathleen Collins says:
I like the flash drive idea.
February 22, 2008 — 12:39 pm
Brian Brady says:
I listen to Duct Tape Marketing podcasts religiously; I doubt we drove the “Unleashed” title.
It’s a nice thought, though.
February 22, 2008 — 12:42 pm
Greg Swann says:
> I like the flash drive idea.
Totally rocks. I forgot to mention that I was planning to steal that idea. (From Lao Tze: It isn’t Guerrilla Marketing until you’ve repainted it in your own camouflage pattern.) We’ll still have a printed workbook, but a flash drive on a lanyard (Brian has another idea for that lanyard) is beyond cool. We can include a PDF version of the workbook, plus software, links to resources, etc. And — as with RealEstateWeblogging101.com — in our world if it isn’t linked, what good is it?
February 22, 2008 — 12:46 pm
Steve Trimboli says:
Oh no.
I thought only the nerdiest I.T. Techs wore flash drives on lanyards.
February 22, 2008 — 3:20 pm
Greg Swann says:
> Oh no.
> I thought only the nerdiest I.T. Techs wore flash drives on lanyards.
Wait until you see what Brian has planned…
February 22, 2008 — 3:22 pm
Brad Coy says:
John Jantch is a quality guy who understands small business. Not to be a commercial for him, but I’ve read his stuff as well and it’s good.
When he had published his first book last year, I ordered. When it did not arrive as promised, I called the number on his site. He, himself picked up, “John speaking”. I was shocked. He told me he had some problems with distribution and let me know if I went down to the bookstore and picked one up he would reimburse me for it (at B&N it was $8 more mind you.) He only ask that if the ordered one shows up eventually that I give it to someone who might need it. Great lesson in customer service.
My expectation for Unchained is that it’s that type of quality expertise drilled down for the RE practitioner. I have a feeling I’m not going to be disapointed.
February 22, 2008 — 4:09 pm
Robert Clough says:
I thought I should drop by and let everyone know John has nothing to do with our conference. He was simply kind enough to give us a mention.
If anyone is interested in details of the how and when we planned our conference, feel free to give me a shout.
Thank you for allowing me to comment on this.
Robert Clough
Search Engine Guide
February 22, 2008 — 11:58 pm
Greg Swann says:
My mistake in attributing your conference to Duct Tape. Thanks for setting me straight.
> If anyone is interested in details of the how and when we planned our conference, feel free to give me a shout.
I think I was clear that any similarities between your conference and ours are coincidental, but I want to stress that I meant no imputation of your honor. Unleashed, unchained, outside-the-box, off-the-reservation, exceeding expectations — I think this are all noble and commendable ideas.
And may I say: I am monumentally impressed with the price you are able to command for two days. Your ambition inspires me!
February 23, 2008 — 12:02 am
Brian Brady says:
Mr. Clough,
Your conference looks to be a great offering. We were praising it here, with this post.
February 23, 2008 — 2:39 am
Robert Clough says:
@Brian: Thank you. Greg dropped a note to me so I better understood where he was coming from with this. I appreciate his taking the time to do so and clearing up any misunderstanding.
February 23, 2008 — 9:06 am
John Jantsch says:
Thanks for all the nice words of support from your contributors, but just to clear this up once and for all a Duct Tape Conference would be called Unstuck!
February 24, 2008 — 6:54 am
Greg Swann says:
> a Duct Tape Conference would be called Unstuck!
Now that’s marketing!
Sorry for the mix-up.
February 24, 2008 — 7:56 am