by Brian Brady
Commercial Real Estate Finance Expert
Structured Debt and Equity
Licensed Real Estate Broker in AL, CA, and FL
I explained how important it is to “bridge the digital divide“:
The phone call separates the wheat from the chaff, the signal from the noise, the serious from the frivolous. When attacked, on my home weblog, I offered a three-way call, to explain my math. The drive-by commenter scurried away, too important to deal with the likes of me. His attitude was that he wanted to win a blog comment war, not educate nor be educated.
Tim Sanders, a likeable expert, offers more credibility to my theory:
As I mentioned before in a previous post, research indicates that tone of voice is five times more effective at conveying your intentions than words on paper (or in an email). When you pick up the phone, you increase your effectiveness at resolving customer service issues.
The alternative is hiding behind email and hoping for the best.
Pick up the damned phone! Enough said.
Kevin Tomlinson says:
I’m also guilty of “fax and run.”
January 17, 2008 — 11:39 pm
Damon says:
I agree with this. As a communications major, non-verbal communication makes up 70 or 80 percent of the message. It’s hard to pass that along in an email. Some try to do it with smilies and such, but much of the “meaning” is lost when written on paper.
January 18, 2008 — 8:32 am
Rhonda Porter says:
The more “technical” our lives become, the more valuable our voices will be in the social world.
Great reminder, Brian.
January 19, 2008 — 11:03 am
Tony Gallegos says:
If you can not pick-up the phone and call them, what is the relationship worth? I see it again and again, where people mistake communication technology with actaully speaking and meeting (belly to belly) with individuals. That’s how relationships are REALLY forged!
January 19, 2008 — 12:30 pm