You’re under pressure to do that with your restaurant and your spiritual advice and your stump speech and your non-profit pitch. There are gatekeepers pushing you to dumb it down for the average.
The thing is, when you dumb stuff down, you know what you get?
Dumb customers.
And (I’m generalizing here) dumb customers don’t spend as much, don’t talk as much, don’t blog as much, don’t vote as much and don’t evangelize as much. In other words, they’re the worst ones to end up with.
I’ll take the smart customers/readers/prospects every time, please.
Technorati Tags: blogging, real estate, real estate marketing
Jeff Brown says:
Besides, there’s only so far you can dumb down some concepts.
It’s so important to be able to communicate successfully. I’ve found the average reader of my blog gets what I’m trying to say most of the time. The comments section allows me to clear up any gaps or misunderstandings.
January 9, 2008 — 11:41 am