Ever noticed nobody wants to know how you skinned the cat until they ascertain the cat was actually skinned? In baseball, they ask you if you won. Or if you got any hits. They ask about the details after they find out what matters — results.
These days so many in real estate tell whoever will listen what experts they are. Think Babe Ruth ever had to tell folks he was an expert home run hitter? Don’t answer, it’s a rhetorical question, and silly on its face.
In baseball the first pitch of any particular plate appearance has been analyzed to death. Ricky Henderson made a career of hitting first pitches. Ted Williams, arguably the best pure hitter every to hold a piece of wood in a batter’s box — watched first pitches go right by him about 95% of the time. Pitchers knew this, yet still threw an amazing amount of balls, not strikes on all those thousands of first pitches.
Was Ted Williams an expert? You bet. Were the pitchers he faced for more years than 99% of major league players experts? Some. Probably way less than half. Did most pitchers realize Ricky Henderson was literally hoping for a fat first pitch for immediate deposit into the left field bleachers? Absolutely.
Both Ted and Ricky were real life experts. They knew what folks thought they knew — and knew it better than anyone in their day. Ted was the last hitter to bat .400 for a season, hitting .406 in 1946. Ricky was, no debate, don’t even embarrass yourself, the best leadoff hitter of all time. I’m not sure there’s a #2. That’s how good he was.
He was an expert. Experts actually know what they’re doing, and better yet, know why they’re doing what they’re doing. They know what situations they’re in while it’s happening in real time. Sometimes they have to analyze more or less, but their expertise is what makes the difference.
Today there’s been an explosion of experts in every possible discipline. Real estate is no exception. In fact in real estate there seems to be an expert’s mug on every bus stop bench in every town in America. Are they all experts? Stop laughing.
Experts aren’t self proclaimed. I know what I’m doing when it comes to real estate investing, investment analysis, and various related activities required to render my services to clients. I am in fact, very good at what I do. Do I claim to be an expert? Nope. Do I promote myself as an expert? Never.
The Point
Expertise is in the eyes of others, at least for the most part. The self proclaimed experts, in my opinion, must climb a steeper mountain. Those proclaimed experts by others are in a position of having merited the compliment. Whether or not you are an expert isn’t up for debate really. Either you are or you aren’t. The proof is in the pudding as our grandmothers used to say endlessly.
As a pro in real estate or one of it’s many ancillary industries, do you consider yourself an expert? If so, why? If not, why not?
Though an expert will certainly have an opinion on relevant issues or specific cases in real estate, most of the time what they know doesn’t come down to opinion — theirs or others. It comes down to cold hard empirical facts — actual applicable knowledge. You can’t fake that.
And there’s the rub.
So many ‘experts’ with so many opinions on so many subjects. Most of these so called experts end up undressing themselves when the fur starts flying for real. They have to shout loud cuz their points are usually so damn weak. I can’t speak for others, but my preference is to let the screamers have the stage as long as makes them content.
Open houses are great. Open houses suck. Find the real life expert who conducts them regularly. Look hard, but you might wanna pack a lunch cuz I’ve not found a residential expert who touts open houses. They’re the experts in sell homes, I’m not. In every walk of life, expertise, and the results it produces is what separates the wheat from the chaff.
Take baseball.
Tony Gwynn, probably the best hitter of his generation, hit just under .340 for his 20 year career. He consistently defined what an expert hitter looked and acted like — when hitting. What the hell does that mean, you ask? Here’s an example.
It’s a critical game situation with Tony at bat. He’s down in the count, 0 balls and 2 strikes. Now, if you asked a self proclaimed hitting expert what he’d do in that situation, he might begin pontificating on what the next pitch would be. Get five of these ‘experts’ in a room, and you’d no doubt get six opinions.
Tony would chuckle at most of them. Why? Cuz he’s not worried about what pitch is coming next. He’s an expert hitter for God’s sake. He can adjust to whatever the pitcher decides to throw next. The rest of us could be told exactly what pitch in what location, and it wouldn’t matter. The expert though, can adjust. That’s what makes him an expert.
See, the expert knows, while the psuedo expert spouts. The expert does, while the wannabe talks. And for the record — experts fail, and are sometimes wrong. Tony failed over 66% of the time. Of course, his peers failed about 70-80% of the time.
You ever see Russell Shaw claim to be an expert? I haven’t. I’ve spoken with him several times on the phone, and enjoyed a long lunch with him. Not once did he even imply he held expert status — in anything. You read his stuff though. You know what he says on various real estate related subjects. He doesn’t mince words, does he? Not even. Bet you think he’s an expert don’t you? You probably disagree with some of what he says, yet you still classify him as an expert.
Same goes for Greg, and so many of the BHB contributors. Do I classify Russell as an expert?
I sure do. He knows what he’s talking about. He’s learned, applied, screwed the pooch a thousand times, then figured stuff out. It’s never just about facts, figures, and concepts. It’s about combining the whole recipe into a coherent symphony of success after success — and more than a few failures on the way. Experts aren’t self proclaimed, regardless of the high opinions they hold of themselves. Experts are usually experts at failing too.
In the end, experts are producers of results.
Tony Gwynn tells a great story on himself. Seems Ted Williams was irritated with the way Tony approached the inside pitch. Pitchers knew he hated that location. Tony complained he had to hit most pitches to the opposite field because of the pitches he faced. Ted told him to stop complaining and ‘turn’ on those inside pitches from then on. Once he started hitting a few homers off that particular pitch, pitchers would begin throwing him the pitches he really wanted to see. See, pitchers are allergic to home runs. They’d rather a hitter go 5 for 5, all singles, than 1 for 5 with a 3 run homer.
Williams was correct — one expert to another. Gwynn followed his advice and got the results Ted predicted — in spades. I’ve heard Tony tell that story a few times, and each telling ends up with Tony throwing his head back in laughter.
Experts — real experts — know what they are. Whether they proclaim it from the mountain tops or let others do it for them — doesn’t change reality. You either know exactly what you’re doing or you don’t. Either way, others will hang the label of expert on you, or not as the case may be.
Let others make that decision on their own — based on reading what you write, listening to what you say, and observing the results you produce.
There are many baseball players living in San Diego during the off season. Many of them are among the elite as hitters. (Hell, I umpired some of them before they were pros.) Know where you’ll find them in November, December, and January? In a lonely batting cage at San Diego State’s baseball field — listening respectfully while Tony, sitting on an old stool, fixes the minor flaws in their swings. They’re paid millions a year to hit,– yet they drive to SDSU to listen to every syllable coming from Tony’s lips, waiting for their turn to be criticized by the expert. Show me a baseball player who averages .338 for 20 years and is a Hall of Famer, and I’ll show you a real live expert.
Those words never came out of his mouth though. He just did it, and let others decide.
Who thinks you’re an expert?
Ken Montville says:
OK. Nice long post about baseball about which I know nothing. So what?
Here’s my question: I’m Joe Schmo home seller. I don’t know Russell Shaw from Jeff Brown from Bob “I’m an Expert” Smith. How do you tell? In real estate you can’t watch innumerable games or study lots of stats (I suppose you could but Joe Schmo won’t).
Unless one does some personal promotion how does one differentiate oneself from the shameless self promoter? Aura?
December 27, 2007 — 7:59 am
Kris Berg says:
>Unless one does some personal promotion how does one differentiate oneself from the shameless self promoter? Aura?
Classic. You both have excellent points. I may have to hijack this idea.
December 27, 2007 — 10:01 am
Bob in San Diego says:
You can’t. There will always be agents who do a lot of volume, but who are not experts. There are also those who who make outlandish claims that they know can’t be easily proven or disproven by the consumer.
And don’t forget the asterisk agents.
How many agents are #1* in your market?
*#1 agent for purple properties closed on Main Street on Feb 29.
December 27, 2007 — 10:34 am
Jeff Brown says:
Ken — First let’s agree on the difference between personal promotion, which we’ll label as ‘marketing’, and becoming Barnum or Bailey — just another ‘expert’ in the local real estate circus.
In baseball, I was a hitting & pitching coach. Now and then a dad would show up with his son, asking for help. Why? My results were there for them to see — on the field. When I spoke about hitting, they remembered the kid who couldn’t hit a nail with a hammer the year before, who had a line drive double the Saturday before. Results.
(Note: I’m not, and never have been an expert hitter or pitcher. I just knew more than the average guy in youth ball. Big difference.) π
When folks read what you write and/or listen to what you say, they hear just another agent OR they recognize someone who obviously knows their stuff. Read the average agent’s blog and tell me what you think. Go read Kris Berg’s blog and tell me she’s not an expert. She stands out because of the body of her work. It’s impossible for anyone to read her stuff and not recognize her incredible level of knowledge and expertise.
It’s called ‘shameless’ promoter because instead of talking about what they know, teaching others, allowing others to separate them from the herd, they stand in the crowd barking their wares as if they were trying to get you to play their game at the carnival.
Tap into the archives here and read posts by Russell when he’s being serious about real estate. Do the same with Brian Brady, Greg, Morgan Brown, Dan Green, and the rest.
Visit the blogs of Richard Riccelli or Michael Stelzner. Take the time to read at least 10 of their posts, and tell me they’re not slam dunk experts in their fields.
Ken, if I asked you about your market, and what you have to offer, and what advice you had to give me as a home seller in your area, what would your answer be? If it was richly detailed, fraught with in depth knowledge, know-how, and seasoned with experience, how might I respond?
You can bet you’d stand out compared with the last six guys with whom I spoke. They were all #1! They all talked 150 mph saying…not much.
I’ve never been one for auras. π When a handful of major league players, many of them very successful hitters, wait in line to be criticized by Tony Gwynn? They’ve obviously perceived him as an expert worthy of their undivided attention.
Tony was a lot of things as a ballplayer, but shameless promoter was never one of them. He didn’t elect himself to the Hall of Fame with nearly 100% of the vote. It was others, with their votes, who couldn’t wait to tell the world he was maybe THE expert of his generation.
December 27, 2007 — 12:12 pm
Jeff Brown says:
Kris — It’s too late for you. Anyone reading through your archives will know you and Steve are the agents to use in your region. π
Nobody in San Diego demonstrates the level of expertise you do on a daily basis. Your body of work has already made you an expert in the minds of most of your potential clients.
Go ahead, tell me I’m mistaken. π
December 27, 2007 — 12:17 pm
Jeff Brown says:
Bob, as usual, makes a solid point, though I don’t go as far down that road as he does. I think you can. As empirical evidence of that I refer you once again to the Bergs. They work for a well know company with a great reputation. The competition in their office alone has to be fierce, let alone from competing firms.
Yet they’ve successfully established (read: earned) the perception of experts in their area.
Bob also makes an excellent point about the high volume operations who just churn out deals. They may or may not be experts. He’s also right about the outlandish claims, and all the #1 agents/teams.
All that said, if you’re legitimately perceived as an expert — by others — you’ll always be in demand. Again the Bergs prove that year in and year out.
December 27, 2007 — 12:25 pm
Kris Berg says:
Jeff,
I really wish you hadn’t chosen today to be patronizing, given that my hideous “family holiday photo” post (the photo was hideous; the post was only moderately offensive) has been resident on the front page of my blog for the past week. π
I’ll come back when I have earned your compliment. I’ve got some stats to research. (Thank you, by the way, and I hope you are right.)
December 27, 2007 — 2:08 pm
DB says:
Blue: Ball
Catcher: Hey blue, that pitch was just a bit off the side eh?
Blue: Yeah a little to the left.
The pitcher and the crowd is fuming over the missed third strike.
The umpire takes his mask off to dust off the plate trying not to show his anger.
Catcher: Hey blue, don’t worry about that big fat bozo up there, I’ll take care of him for you. Give me time.
Blue: Time
Catcher to pitcher: Hey buddy, don’t worry about that blind son of a B back there, just chill out and we’ll get the next one.
Out comes the pitching coach…. “What the beep is going on out here boys?”
Catcher to the coach: Bastard back there missed it big time.
Coach: No crap, want me to go bust his chops?
Catcher: Nah, we’ll get the next one.
Back behind the plate:
Blue: What was that about?
Catcher: Nothing much, coach just had a little dirt under his shoes and wanted to go to the mound and kick it off and see if we wanted to have a beer or two after the game.
December 27, 2007 — 3:07 pm
Jeff Brown says:
Obviously from a man who knows of what he speaks. Perfect! π
December 27, 2007 — 3:14 pm
Geno Petro says:
Jeff…I was pleased to find the above post on BHB this morning although it really is a piece worthy of a news-stand publication, I think. Many analogies have been made to the near perfect game of baseball and this is one of the best I’ve read lately.
Shivering near Wrigley Field,
Geno
December 27, 2007 — 4:06 pm
DB says:
Geno:
Everything I learned about real estate I learned in pro baseball.
Just take a look at the locker room. It all comes down to one thing… Location!
One one side of the room, you have Redneck Row. That’s where all the hunters and fishermen stays. There you will find deer antlers and heaven knows what else. Then there is pitcher’s alley. That’s where all the pitchers with their rocking roll playing iPods hang out. Then there is Park Place. That’s where the big money guys room.
A few trades here and there and a star like Pizza comes in and everyone’s property value goes up among a few other things, but I’ll let Sean B. (resident blood hounder) tell you more about that stuff as he’s had a few more years experience than what I got.
December 27, 2007 — 4:54 pm
Jeff Brown says:
There’s also an easily discernible difference in how various segments of baseball culture act at the plate. It ranges from the aloof to belligerent to Maddux-like dry wit.
And pitchers? Don’t get me started. π
December 27, 2007 — 5:14 pm
Jeff Brown says:
And Geno — One of the ‘things to do’ on my ’08 ‘A’ list is to attend a Cubs game. Can’t wait!
December 27, 2007 — 5:15 pm
Lani Anglin says:
Okay, baseball aside, this article is stellar, Jeff. My unsolicited thoughts:
(1) I would assume that the national scene is similar to Austin’s- most agents call themselves an expert in all areas. The gross majority dabbles in new home sales, South Austin, North Austin, ranch estates, office condos, multi-family, lake homes and they sell mary kay or whatever on the side. When you cast your net that wide, you don’t get the tuna- you get a stretched net with a tire, used anchor, some krill and maybe a boot. Expert my butt.
(2) So how do you know an expert? In my experience, the expert is the person who will say “I don’t do that” to a caller, even if it means they don’t get that commission. An expert is the person who can talk for hours in miniscule detail about real estate. Jeff- you and my husband can (and DO) talk for hours and hours about investing whereas the conversation would dry up if either of you were big-net-casters… you simply wouldn’t know enough to carry the conversation.
(3) I’ve found (and could be wrong) that most people that say “I’m #1” or “I’m a real estate expert” are the same as those who say “I’m really smart” or “I’m actually a nice person”- if you have to spell it out, it probably isn’t true.
December 27, 2007 — 8:50 pm
Lani Anglin says:
Okay, baseball aside, this article is stellar, Jeff. My unsolicited thoughts:
(1) I would assume that the national scene is similar to Austin’s- most agents call themselves experts in all areas. The gross majority dabbles in new home sales, South Austin, North Austin, ranch estates, office condos, multi-family, lake homes and they sell mary kay or whatever on the side. When you cast your net that wide, you don’t get the tuna- you get a stretched net with a tire, used anchor, some krill and maybe a boot. Expert my butt.
(2) So how do you know an expert? In my experience, the expert is the person who will say “I don’t do that” to a caller, even if it means they don’t get that commission. An expert is the person who can talk for hours in miniscule detail about real estate. Jeff- you and my husband can (and DO) talk for hours and hours about investing whereas the conversation would dry up if either of you were big-net-casters… you simply wouldn’t know enough to carry the conversation.
(3) I’ve found (and could be wrong) that most people that say “I’m #1” or “I’m a real estate expert” are the same as those who say “I’m really smart” or “I’m actually a nice person”- if you have to spell it out, it probably isn’t true.
December 27, 2007 — 8:51 pm
Jeff Brown says:
OK, baseball aside? Are you kiddin’ me? There’s no such thing as, ‘baseball’ aside. π
I like the big net analogy, it works. I’ve wondered at times if those #1’s keep saying in the hopes that one day it will actually come true. π
Now, imagine if your husband loved baseball too. π
December 27, 2007 — 9:28 pm
Chris Lengquist says:
The analogy would work better with basketball. π
December 31, 2007 — 8:52 am
Jeff Brown says:
I would’ve Chris, but it was imperative the analogy used a sport more than 5% of readers gave a damn about. π
December 31, 2007 — 9:39 am