This requires reasoning by analogy, never a welcome exercise. Even so, there’s a clue here if anyone cares to catch it:
“We used to fool ourselves. We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.” — Edgar Bronfman, Warner Music
Technorati Tags: disintermediation, real estate, real estate marketing, technology
John Slimak says:
How True, How True, How True
While most boards sat on their “four point contact” companies like Zillow and Trulia was out picking up the missed opportunities that we as REALTORS should have taken care years ago. I look around at main players (older brokers) of my local board I see that “Technology” and the desires/needs/expectations of the customers has past everyone bye. In our last broker/owner meeting I heard from the crowd that consumers are stupid and they don’t care because in the end it’s just real estate. Wow, it was then I realized I was surrounded by hundreds of people who hate change, development and progress.
November 16, 2007 — 6:39 pm
Thomas Johnson says:
“We used to think our content was perfect just exactly as it was.”
I just found this post and I think I get it. Every time we find a real estate listing on someone’s PC, and they didn’t get it from our real estate cd store, we sue them for $100,000, right?
November 20, 2007 — 6:53 pm
Greg Swann says:
> we sue them for $100,000, right?
Booger.
November 20, 2007 — 7:05 pm