The poet gets the girl — and sells the house:
Our homes are structures, shelters, domiciles. But the idea of a residence encompasses so much more than mere tentage, mere respite from heat and cold and wind and rain and the relentless summer sun. If all we needed was a place to escape the elements, we might just as well live in insulated barns.
But your home — your residence — is much more than that. It’s love and marriage and family, of course, home and hearth, kith and kin. But at a more fundamental level it is a reflection of who you are, an enduring stake stuck into the earth that declares to all: This is who we are, this is what we believe in and stand for and cherish.
This is not where we live, not how we live. This structure, this shelter, this domicile — this home — is our lives, as much an essential part of what we are as our heads, our hands, our hearts.
Home is where the heart is? A home like this is the beating heart of lives lived wisely and well.
Like love poetry, if you’re not right there, it’s treacle. But for people swept up in the swirling emotions of a home search, this is warm butterscotch syrup for the soul. This is the kind of stuff that puts us completely beyond the reach of the listers we compete against.
Technorati Tags: real estate, real estate marketing
Dan says:
Are there any stats on the top realtors in terms of sales and the type of language they use in their ads. Out of the 1.5 million realtors is there a positive correlation between a writing / journalism background and sales?
October 18, 2007 — 3:25 pm
Greg Swann says:
“Oh, Dad! You don’t know anything about rock ‘n’ roll!”
October 18, 2007 — 3:31 pm
CJ, Broker in L A, CA says:
Greg, you can write copy for me anytime!
October 19, 2007 — 5:34 am