Joel Burslem cites a Glenn Kelman quote from a comment to John Cook’s post this morning, but I think this one is more interesting:
By the way, no matter how many times the real estate industry insists that we’re JARED (Just Another Real Estate Discounter) we can’t help but add that our goal is to be different and better, whereas discount brokerages simply aspire to be the same but less expensive. This is why we say we’re not a discount brokerage, we’re an online brokerage.
“JARED” is a genuine neologism as far as I can tell, and a boon to the taxonomy of real estate brokerages.
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Joel Burslem says:
Wasn’t Jared the guy from the Subway ads too…
October 2, 2007 — 12:25 pm
Greg Swann says:
> Wasn’t Jared the guy from the Subway ads too…
Check. Do you get the Jared Jewelry commercials in Portland? One line of dialogue delivered hundreds of ways.
Here’s a parody, the apogee of YouTube:
October 2, 2007 — 12:47 pm
Kaye Thomas says:
Nah.. You both have it wrong…He was a Star Wars guy who spent a lot of time in the space bar..
October 2, 2007 — 8:03 pm