Need More Listings? Check Your Inbox

If you know me, you know that I am a fan of the Millionaire Real Estate Agent book by Gary Keller. His high touch marketing, to people you know, is a proven way to generate seller leads. Why aren’t more people deploying the 36-touch strategy then?

.

Three reasons why Realtors aren’t doing this are:

1- it’s hard

2- it’s onerous

3- call reluctance

.

Let’s face it– you probably don’t have a formal “database” which you nourish and grow and it’s probably because of one or two of those three reasons. This is what I did:

.

I set up a Homebot account for my past clients and encouraged my Realtor partners to set up one for their database (Realtors need to be sponsored by a lender so ask me how you can do this). Mega San Diego/Phoenix real estate agent John Gluch shows you how he uses Homebot in this 6-minute video.

.

Then…do two things:

1- call 5 homeowners daily who aren’t in your Homebot database and get them entered

2- call everyone who opens the sticky Homebot monthly emails and ask them for a referral.

.

If you do this, you will have close to 1000 homeowners in your database and will have asked for some 500 referrals in the next year.

.

It’s simple but not easy. If you want to make the “simple” easier, send me a message and I will get you a demonstration of Homebot, scripts for the calls, and sponsor you.