Richard Riccelli sent me this yesterday, his unique take on a business card for Allen Butler, The Realty Butler:
The art of the card
Allen,
Your euphonious butler idea can work … just be more evocative to move it up market. More like this on the front…with apologies to Mr. Vettriano and the Portland Gallery.
Formula for success: Fine art on the front** + Simple contact details on the back = Hard to discard.
__
**Don’t even THINK of appropriating this work without Mr. Vettriano’s permi$$ion! Of course you knew that.
That formula, fine art on the front, details on the back, could rock.
There is no guarantee that a top-drawer marketing guru will while away his Sunday redesigning your business card — but what have you got to lose? Show us your card and let’s talk about it…
Technorati Tags: real estate, real estate marketing
Teri Lussier says:
Pardon me while I swoon.
Richard this is lovely. As a female I respond to this painting immediately and emotionally and it happens every time I see it.
Last week I was thinking that the cards that we have been seeing here are masculine in tone, how do you speak to the other half of the world in a business card? This does it beautifully without being a “feminine” card.
The card is classy, the art is gorgeous, the font matches perfectly. And I think very few women- or smart men- would throw this card in the trash.
Of course, I’m speaking only for myself here, I would never presume to speak for all females, blah, blah, blah. 🙂
August 27, 2007 — 7:37 am
derherold says:
Very nice !
I don´t think, that this is a “feminine” card – it´s a remarkable and “remindable” card.
August 27, 2007 — 8:27 am
Teri Lussier says:
>I don´t think, that this is a “feminine” card
And I agree. What I wrote was:
>This does it beautifully without being a “feminine” card.
It is not feminine, but it appeals to me as a female.
August 27, 2007 — 9:06 am
Jason Mook says:
Three cheers for Richard. Now that is a classy upgrade.
August 27, 2007 — 9:56 am
Chuchundra says:
Just a note, The Singing Butler is one of the most popular art prints in the world and, while it’s certainly fine art, it’s not in the public domain. I’d hesitate to use such an iconic image in official business communication without paying for it.
August 27, 2007 — 12:10 pm
John L. Wake says:
Further brainstorming; Since trust is one of the top 2 or 3 qualities people are looking for in a Realtor, how about a play on “Your trusted servant” with “Your trusted Realtor” as the slogan?
August 27, 2007 — 6:15 pm
derherold says:
“Your trusted realtor”…
Question: Is it positive to point on “discussed” qualities ?
In my opinion it is not useful to advertise against your own business. “You can trust ME because other realtors are XXX” is not my favorite slogan. 😉
August 28, 2007 — 2:32 am
Brian Brady says:
That scene from American psycho was excellent.
August 28, 2007 — 10:26 am
Allen Butler says:
Wow!
Not have been here in a few days, I come to find my stuff posted three times. I am glad people had such fun with it, and I absolutely LOVE some of the ideas. Thanks a bunch guys!
Allen
August 28, 2007 — 3:33 pm