“There is no better way to punctuate a nap than a mid-day registered letter.”
Brian and I came together over a shared love for Guerrilla Marketing – not the books, which are excellent, but the underlying strategic praxis: Achieving maximum marketing impact for the minimum spend.
I specifically mentioned the USPS’s Every Door Direct Mail program: Hit every mailbox in a particular carrier route with a mail piece as big as 8-1/2 x 11” for around twenty cents a door. You won’t get the investors – title can get their addresses for you – but you will get every resident.
There is a lot you can do with this: For example, you could leave once side blank and use that to laser print your monthly newsletter to your farm. My pitch is more prosaic: If I list your house, I will manage the rehab to maximum financial benefit. I already do that, of course, but some folks can’t taste the steak until they hear the sizzle.
I can buy the cards I want for around fifteen cents each, and I will do my own copy and design, so my pilot project is to hit around 500 doors a month for twelve months for a total spend of around $2,000. One conversion is worth around $10,000, and two a month is about as hard as I want to work, for now. If it pulls, it can scale until it’s pulling us where we want to go. And if not: Cheap to try something different.
Zillow may have dinosaur-robot egg on its face right now, but it won’t stop coming between you and your clients. To get around the Realty.bots, approach the marketplace in ways they can’t match.
In other news:
Andrea Widburg: The Kyle Rittenhouse trial is a master class in how not to prosecute a case.
Ed Morrissey: Indiana school administrator: You’d better believe we teach CRT — and lie to parents about it.
Hannah Cox: Virginia’s Governor Race Shows America’s School Choice Moment Has Finally Arrived.
