Thomas Johnson at ERA Houston has a unique take on making his business card memorable:
This two sided card is printed on a Tyvek envelope like you used to get from the bank to protect the magnetic stripe on your debit card. My thinking is that it could have a shelf life much longer than a normal business card. If the recipient uses my card and puts it in their wallet, I have their money covered.
I’m thinking the card is printed at credit card size, which makes it an odd fit with other cards. This is not a bad thing. The human mind craves order. Give people a bunch of business cards, and they will stack them into a neat little pile. The ones that don’t fit will call attention to themselves — repeatedly, like a popcorn hull trapped between molars. Cards that are slightly too small or have rounded corners will be stacked to the top. Cards that are too large will go to the bottom of the stack. Either way, people will look at the odd men out again and again, trying to make their little stack of cards neater. I don’t know that insinuating yourself into a prospect’s brain as an irritation is the nicest thing to do, but getting in there at all is the first challenge. This is a Black Pearl in the most literally figurative sense…
Your turn: What makes your business card tick?
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Thomas Johnson says:
Greg- I neglected to mention that I stuff a matching two sided UV coated heavy stock matching business card inside the Tyvek envelope. One for the wallet and one for the neat little pile.
August 23, 2007 — 9:41 pm