The first two videos are finally done. I uploaded one the other night and one more just now.
I’ll leave it to our resident genius (Greg Swann) to put them here, I’m just proud that I correctly uploaded them after figuring out how to do the recording with an external microphone (Thanks Allen!).
Here are the two emails I was responding to this evening:
I would like to set up a partnership with another Realtor where he works as a buyers agent for me and I get the listings. However we have not come up with a good pay structure and wanted your advice.
How did you come up with your pay structure and would you recommend me setting up mine the same way?
Thanks again for all your help and assistance and I would gladly pay you a fee for your services, just let me know the amount.
___
I listened to your entire seminar series from Bloodhound Blog. I really can’t enough good things about what you have to say. I know you get compliments constantly and all are well-deserved, but I have to you this: Your honesty about how you feel regarding other sales trainers is not only refreshing, it is downright glorious. People, including me, walk through life and say nothing about all kinds of things
because we doubt ourselves and dismiss and/or repress what we really know to be true – a life of being the sheep I guess. I have my eyes wide open – Thank you.So now that I have you all warm and fuzzy, I’d like your thoughts:I have a farm area of 3500 homes. I want to send postcards every month. I think I can only afford 1000 and still be able to make it to the 12th month – a goal I have never reached – always stopping way short for some new strategy. I will eventually mail to all 3500. Which would be a better allocation for the 1000 I can
do?: the first 1000 starting on one side of a geographic area and eventually moving across the map? -or- using the initial group of 3500 and reducing the number to 1000 of the people most likely to sell sooner, such as people who purchased more than 3 years ago? A combination of the two?
Jim Gatos says:
In terms of the postcards, save your money…
Postcards generally (and direct mail) have such a low response rate the money you waste isn’t worth the bother.
I’m not going to get into what you should do, but even a blog emailed to your sphere is better than postcards to a “geographical” farm, in my opinion.
And by the way, Russell IS one of the few Realtors who says it as it is!
August 23, 2007 — 4:51 am
Greg Swann says:
Nota bene: This video is not streaming, so give it a couple of minutes for it to download all the way before it starts. We’ll fix this problem over the weekend, but I’m listing today, so I can’t get to it. My apologies. Thanks for your indulgence.
August 23, 2007 — 8:37 am
Eric says:
Ah, thanks Greg – my brain is on an extended weekend starting yesterday it seems 😉
Now if only Brian could rehost that lease option file we had trouble with *nudge*
August 24, 2007 — 11:45 am
Cathleen Collins says:
Hi Russell and Allen,
Can you include an audio-only version of these podcasts? I think there are probably many like me who use drive time and other otherwise unproductive-yet-busy moments to listen to podcasts from our iPods/MP3 players. My Shuffle won’t sync to video podcasts. I’m missing the good stuff because I don’t have time to sit in front of my computer to listen to Russell.
August 31, 2007 — 10:24 am
Patrick Hake says:
I would avoid a large geographic post card campaign as well.
I had a postcard campaign for 18 months, where I sent a postcard and a jumbo sized post card calendar to 1,000 homes. That was two touches a month for 18 months.
I got one listing appointment out of the entire campaign.
If you want to use direct mail I think targeted letters work much better.
Take the buyer leads you have, write a letter explaining what they want and why, get a list of homes that may meet their specific requirements from a title company and then mail the letters.
I refer to the letters as “Have Buyer Letters”. I have had great success with these letters in the past.
In the sellers market the key to lead generation was having listings. In a buyer’s market you can accomplisht the same thing by marketing your buyer clients.
September 1, 2007 — 11:08 am