Both stories are about efforts in Napa Valley to keep the carpet-bagging time-sharing interlopers out, but my own interest today is broader:
Why is Pacaso, a very small boutique time-share real estate brokerage, capitalized at $90 million, said to be worth $1 billion? What turns ninety dollars into a thousand bucks?
Ballyhoo, perhaps? In the Daily Mail article, Pacaso admits to having sold 200 time-shared units, to date. Each unit is one eighth of a time-shared house so Pacaso’s nationwide internet startup time-share real estate brokerage has sold the equivalent of 25 houses, so far.
Much more than I would have guessed, for what that’s worth. But even assuming I am wrong about all known organisms and their unwillingness to share with strangers, Pacaso’s total market consists of a fraction of the one-percent. Even if people actually liked sharing intimate things, Pacaso’s pitch is to a niche of a niche.
Not that they pitch well, anyway. Using CEO Austin Allison as TV spokesmodel was a mistake. His arguments are defensive – sharing time in a home with strangers is definitely not time-sharing! – and his affect autistic. Nerds are impressed by nerds. Everyone else can change a tire and get a date without staff support.
The internet angle seems specious to me, too. No form of real estate flipping requires the internet – as the other iBuyers have already discovered. Accordingly, Pacaso’s web site and smartphone app end up being a national wishbook for underfunded looky-loos – which is exactly what they brag about in their statistics, web site visitors, not sales.
The big lawsuits won’t be over neighborhood concerns – nor over the use of the term “time-share” to describe Pacaso’s time-share business model – but over the vigorish – the secret sauce in the management contracts that makes investors think their ninety bucks can be traded for a thousand of your dollars.
Pacaso’s time-shares sell for about double what they should – good luck getting that equity back, suckers – but my guess is that the real money is in the recurring fees. In other words, as with any time-share, you won’t be able to sell your “share” – and the ever-so-humble servants managing your “property” will milk you to death in perpetuity.
So what can one can conclude but this? Pacaso is definitely not a time-share swindle – and it is totally not a watered-stock scam:
If you buy an eighth of a house from them, you’ll only have to pay a quarter of its value to get it – and there will never, ever be conflicts with the neighbors or the other seven time-share “owners” enmired in your self-inflicted tragedy of the commons.
And if you give Pacaso a thousand bucks as an IPO investor, they will be delighted to deliver as much as ninety dollars worth of rock-solid value in return.
In other news:
The Hill: Why cities can expect 2020’s violent crime spike to last.
American Thinker: Following the Scientists Who Were Destroying America Just to Spite Trump.
Connie Wilson says:
Thank you for saying it like it is. We who live in St. Helena look at this Midwest interloper for he is – a fat cat flush with cash trying to get enough good press before filing for an IPO. Problem is, in every town he invades, citizens and city governments rise up and protest his predatory business practices. Keep calling out him and his partner – we welcome your brutal insight!
June 29, 2021 — 8:42 am
Greg Swann says:
Bless you. Thank you. I am truly amazed that Pacaso’s PR crew isn’t trying to spin me. I am read by almost no one – half of whom are billionaires. Stay tuned.
June 29, 2021 — 10:08 am
Clare B. says:
Hi Greg,
From another small town resident suffering the infiltration of Pacaso, thank you so much for your clarity on their spin. The opposition is growing and recent press and articles like yours, are shedding light. We so appreciate it!
June 29, 2021 — 12:13 pm
Susan says:
Greg: You were among the first in the country perspicacious enough to see that this operation is a loser for investors and communities. You didn’t swoon over this unicorn, and we in the beleaguered Pacaso neighborhoods salute you.
June 29, 2021 — 5:20 pm
Clare B. says:
Thank you Greg, from another small town resident witnessing the Curse of Pacaso. We so appreciate your clarity on their spin.
The whole “democratization” angle seems to have worked in procuring the initial investors like Howard Schultz. But one wonders if Mr. Schultz (community-minded philanthropist he professes to be) has any idea what is really happening. Lawsuits, rallies, protests and growing opposition….not exactly the pretty picture Pacaso initially put forth.
June 29, 2021 — 10:49 am
Susan Mcwilliams says:
Bless YOU, Greg. You were the first to see through this Pacaso scheme and the first writer not to swoon over this unicorn. I call that smart. Those of us in beleaguered California salute you.
June 29, 2021 — 11:36 am
dave says:
Greg – well penned and spot on assessment “… the real money is in the recurring fees.” BINGO!
June 29, 2021 — 11:45 am
Lynn Weinberger says:
My concern regarding Pacaso is that their business model will destroy our community. Part time owners will not be sending their children to our schools. They will not have any interest in our towns infrastructure or our city councils.
June 29, 2021 — 11:52 am
Leslie Karath says:
Thank you Greg Swann. Pacaso is one of the worst aspects of vulture capitalism. I want families to live here not just people using the Valley as a playground. We need to be vigilant about what’s happening. Thank you!
June 30, 2021 — 11:18 am