While Basecamp is graciously showing the world how to be based in business, Kelman is the social savior who has a solution for every problem except Redfin.com’s currently-completely-useless marketing strategy.
The flavor of the micro-second? Pocket listings. I don’t like them, either, but they are no less stupid than selling to an iBuyer – like Redfin – in this market.
So Kelman makes an earnest appeal with a hidden motive: Redfin’s buyer’s agents can’t show and collect on exclusive listings. Their dissatisfied buyers have good reasons to gravitate to big local brokerages instead of Redfin’s national database of Pending sales. The MLS has always been a fallback to direct marketing. Other brokers are where you go when the listing isn’t selling – compensating them appropriately for marketing what you could not. As with compulsory commission-gouging, Kelman’s grand statesmanship amounts to outlawing alternatives to dipshit discounters like Redfin.
Redfin can’t get listings because it sells like employees sell – unimpressively – while shafting buyer’s agents from other brokerages. It can’t sell other broker’s exclusive listings, because they and their sellers don’t need Redfin’s remaining buyers just now. And, apparently, it can’t stop bitching about the brutal unfairness of it all.
Here’s the trick: Get better at real estate, Glenn. That would be what they’re paying you for.
In other news:
PJ Media: Change: Austin Voters Strongly Reject Unfettered Homeless Camping.
Fox 5 New York: De Blasio calls city workers back to offices; some aren’t happy.
Andrea Widburg: A software company comes up with a brilliant corporate speech policy.
Brad Polumbo: Biden’s Labor Secretary Just Threatened Independent Contractors.
The New York Post: Educational malpractice in the name of ‘equity’.