“There are actually only two kinds of classic-TV stations: Disabled-kids ads or abused-animals ads. Choose wisely.”
They’re ‘the dots’ because of the way they are denominated. We mostly watch channels 45.1 – a classic ‘independent’ – and 15.3, which is LAFF – antique reruns and pay-per-performance advertising.
The latter is a marketing channel, if you’re looking for a way around everyone else. A phone number and a web site can make a 30-second spot pull like a 30-minute infomercial:
“Everybody wants to buy your home, but nobody wants to pay for it. Wholesalers and iBuyers scheme to low-ball you, while fast-talking Realtors just want to stick their sign in your yard. I can show you how to maximize your return on your investment in your home – whatever its condition. I am the champion of your hard-earned equity – and I don’t get paid until you get paid. Don’t sign anything until you talk to me first.”
I may do something like that, but that’s not why we watch the dots. It’s the entertainment quality. If we watch a ‘free’ movie on a streaming service, we may like it, or we may want our time back. But if we watch reruns of “How I Met Your Mother” on LAFF – we’re going to laugh. Note bene: We second-screen or pee during the commercial breaks, so caveat emptor on the ad buys.
But: Whatever: The dots may in fact your best entertainment value: Time-tested reliable content at just the right price.
In other news:
Mike Del Prete: The Economics of iBuying, 2020 Edition.
CNBC: Mortgage refinance demand tanks 39% as rates continue to climb.
Housing Wire: Insane lumber prices mean new homes cost $24K more.
The Washington Examiner: Omar pitches national cancellation of rent and mortgage payments until April 2022.
The Daily Wire: Teachers Compile List Of Parents Who Question Racial Curriculum, Plot War On Them.
The National Interest: The U.S. Economy Is Now A Giant Bubble. A ‘Pop’ Could Be a Disaster.
City Journal: What School Shutdowns Have Wrought: Parents are exploring new educational options for a post-pandemic America.
The Spectator: Tucker Carlson is the new Trump — because there is nobody else.
