I’ve always liked good puns in marketing because they’re cerebral and that’s the arena in which I like to engage my clients.
You can understand, therefore, why I am partial to my own mortgage-related tagline:
You’re not a loan with The Dan Green Team
Joke grenades work on Madison Avenue and at The Improv. I love when I get a call from a client months after our relationship starts and he says: “I just got the ‘You’re not a loan’ thing!” That kills me.
What are your favorite real estate-related slogans?
(Image Courtesy: Cambridge Now!)
Christoph Schweiger says:
A friend and veteran escrow manager told me the story about a REALTOR&174; in the Phoenix east valley who was driving around in a hearse wrapped with the slogan “I am dying for your business”. I am sure that guy must have gotten a lot of grieve for doing that…
June 4, 2007 — 10:50 pm
Brian Brady says:
I tried the Loan A Ranger back in 98; bad idea
June 5, 2007 — 1:21 am
Kris Berg says:
Don’t fault the hearse guy – He was just a working stiff. Bet a lot of his listings expired.
June 5, 2007 — 6:31 am
Phil Hoover says:
My favorite is “Hurry, this one won’t last!” ~ followed by “Price Just Reduced”, thereby proving it DID!
June 5, 2007 — 6:58 am
Dave Barnes says:
“You’re not a person. You’re just a commission check.”
June 5, 2007 — 8:28 am
Colby Fitch says:
Let’s see….I have a few. “Everything I touch turns to Sold”….get it, SOLD….haha, like Gold…oh make it stop….hurts belly! I also love “that broker” who includes a picture of himself holding a cell phone glued to his dome on listing signs and biz cards. Friends don’t let friends be “that broker”. Did you see the yard sign of “that broker” with……Oh my gosh, look over there it’s “that broker”….
June 5, 2007 — 12:31 pm
Kit Mueller says:
I’ve had more than one client refer to me as their Complete Mortgage Kit…
June 5, 2007 — 12:55 pm
Christoph Schweiger says:
Kris,
Driving around in an ambulance would be definitely the better choice of vehicle….
June 5, 2007 — 1:27 pm
Tim Theiss says:
When you hear this one, it sounds like a lofty ideal (higher responsibility), but when you read it – it reads like a promise of quality service: “Hire Response Ability” !
June 5, 2007 — 10:49 pm
Brian Brady says:
Low-Kal mortgage is still the best:
https://www.bloodhoundrealty.com/BloodhoundBlog/?p=1208
June 6, 2007 — 1:31 am
cammie luman says:
I am recently a solo agent agin, my partner left our team and therefore I am back to the basics I was looking for some ideas on slogans/ mottos so that I can get a new logo. we used to be the powerhouse team… the power to move you!
does anyone have any ideas as my mind is drawing blank from being overstimulated with all of the catch up work with new listing presentation etc.
January 27, 2008 — 11:43 am
LISA RITSKES says:
how about
say hello to a good buy
August 3, 2008 — 7:29 pm