Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin’s forthcoming book about the barriers that arise between the euphoria of a great idea and its realization — and why it’s sometimes wise to quit when you’re behind.
Here’s the part that is of immediate, local interest. Matt LaPrairie came up with the novel idea of mounting a pledge campaign to get Seth to speak about the book in Phoenix. The commitment:
“I will pay $50 to hear Seth Godin speak in Phoenix and receive 5 copies of his new book, The Dip, but only if 499 other people in the Phoenix area will do the same.”
So far, only 68 people have made the pledge. Unless they are joined by 431 more, Seth will go elsewhere.
This is a remarkable opportunity (and a true Purple Cow book marketing strategy for Seth), so, if you’re in the Phoenix area, sign up. And if you’re blogging in Phoenix, speak up.
Technorati Tags: blogging, real estate, real estate marketing
