The Real Estate Bloggers have a post on using YouTube video to sell homes:
As more people are using high speed bandwidth, the smart real estate agents are using tools such as YouTube to put listings on the internet. This McKinney, Texas real estate agent put together a 40 second teaser video that gives potential buyers a view of this golf course home.
I don’t hate the idea, in general, but I have specific caveats. First, the cited video isn’t really a video, it’s Ken Burns-style panning and zooming on still photos. Second, the house doesn’t seem to me to warrant a big send-up. An Ugly Step Sister with her own Fairy Godmother is still an Ugly Step Sister. Third, and much worse, YouTube.com‘s video quality is… much worse. For now, at least, a first-quality virtual tour — or better-quality video — seems like a better choice.
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Fred says:
YouTube.com and even Google Video convert all videos to a low quality, quick downloading Flash format. Although it is the most accessible format (available on 97% of all computers… supposedly), it’s also the worst quality (although it is getting better).
I do narrated real estate videos in two formats, QuickTime (by far the best) and a backup in Windows Media Video (better than Flash, not as good as QuickTime). Between those two formats you really do hit most people (at least those who can actually afford to BUY a house).
I think it’s important though to combine the video with high quality photographs as well. Different strokes… But two video formats and the option of still photography can really give a great representation of the home. Plus, it’s an awesome listing tool – customers are blown away.
October 31, 2006 — 10:14 pm