As promised, appended below is an audio podcast of Russell Shaw’s performance two weeks ago at the StarPower Summit in Phoenix.
Russell is talking about pricing homes in a buyer’s market, and it might be worthwhile to share this podcast with your listing clients to help them understand the marketplace.
He gives a strong endorsement to this summer’s StarPower Annual Conference, to be held July 25-28 here in Phoenix. Russell will be speaking, and Cathy and I will be there, along with who knows who else from the Phoenix-area RE.net.
Russell insists that you can “catch success” by making contact with the StarPower stars. I understand what he’s talking about, but I’m a hard-headed guy. I see tremendous value in the marriage of like minds, spending your time with people who share your values and help you to uphold them. And I can see the benefit of modeling admirable behavior, a strong chord in Cathy’s response to the StarPower Summit. My own take: Mu&233;streme el dinero. Show me the money. I want practical ideas that I can adapt, implement and profit from.
I think you’ll find all three of these at the StarPower Conference, but there is one thing you can learn for sure: Russell Shaw is a rare treasure, but he is not unprecedented. There are dozens of Realtors in the U.S. working at his level, and hundreds more approaching his stratospheric level of production. If you come to Phoenix, you can meet them, model them and, one hopes, learn how to duplicate their systems.
As a reminder, the second Russell Shaw Sale Success Seminar is a week form today, Tuesday, April 17th. Chances are, Russell will talk about the StarPower experience there, as well.
To the podcast. We’re clipped at little tighter at the leading and trailing ends than I might have done, and we lose a lot by not seeing what Russell is doing. But this is a very powerful presentation on how to list wisely and what to expect if you don’t. Does that sound dull? You’re in for a treat…
Technorati Tags: real estate, real estate marketing
Brian Brady says:
I listened to this earlier today on my iPod. Russell delivers a brutally honest message with the funniest delivery. i can’t wait for Tuesday
April 10, 2007 — 8:24 pm
David G from Zillow.com says:
Fantastic. Very powerful presentation. Thanks for posting this.
April 10, 2007 — 8:39 pm
Chris says:
Russell couldn’t have said it better. I have been noticing a lot of this in my area over the last six months. The momentum of the old market has died, but sellers are not ready to admit that there house isn’t worth what they think it should be. So as a consequence their are a large number of overpriced listings that just sit. Some agents just take the listing at whatever price, which doesn’t seem to make any sense. I have looked at houses that were $100k over market, why even bother to list something like that? I know one builder who just keeps going through agents because he is trying to sell his condo’s at $150k over market.
April 12, 2007 — 1:01 pm