The author said you should make sure that the keywords and title are perfect and limit outbound links so that you can be sure that people will only do what you want them to. Others spend time studying the algorithms of Google and Yahoo to figure out the very best way to jump ahead in the rankings for their blog or corporate site. Is it reciprocal links or careful metatags? What if I create some sort of ring so that the spider won’t realize the scam?
Hey. It’s not so hard. If you make great stuff, people will find you. If you are transparent and accurate and doing what’s good for the surfer, people will find you. If you regularly demonstrate knowledge of content that’s worth seeking out, people (being selfish) will come, and people (being generous) will tell other people. It turns out that it’s easier and faster to do that than to spend all your time on the shortcuts.
Technorati Tags: blogging, real estate, real estate marketing
Teri Lussier says:
>If you make great stuff, people will find you.
Aye, there’s the rub.
March 25, 2007 — 12:40 pm
Kevin Boer says:
Couldn’t agree more. The rest of the stuff — well-formed links, good meta-tagging, SEO-friendly URL’s, etc. — is dressing on the cake. Crap content with brilliant SEO (e.g. a well-designed splog) may get you millions of people visiting once, but very few will come by for another visit.
March 25, 2007 — 2:11 pm