Here’s a fun one that’s sure to please and could be easily posted in the following places:
- Above your Craigslist Property Ads
- In Your Facebook Sidebar
- On Postcards to Renters
- On the back of your Biz Card
- At The Top Of Your Blog
- (and just about anywhere else you can drop a quick sentence)
SEE WHAT YOUR LANDLORD IS DOING WITH YOUR RENT MONEY RIGHT NOW! Text “4528” To “411669” FOR THE PHOTO SLIDESHOW!
Click Here To Skip Sending The Text & See The Mobile Website Prospects Will See
jay says:
Awesome, Ryan. Will definitely be attractive to the 20-35 crowd. Give us feedback on responses you get. I’d put in the rant/rave section of facebook and the real estate for sale section and see what happens.
April 24, 2010 — 7:47 pm
Damon Chetson says:
Can you explain what service you use to generate the automatic response to the person’s TXT?
April 25, 2010 — 4:03 pm
Al Lorenz says:
That is funny. It would be a bit beyond my comfort zone for my clientele. That may just be my impression though!
April 26, 2010 — 12:50 pm
Taylor says:
Damon – JustSnooping.com offers the text message lead generation service with a phone lead generation number as well. This service is then integrated into the virtual tour so the buyer will receive a link for the virtual tour of the home, rental property or business. Here’s a link that gives the sample text number and more info: http://www.justsnooping.com/lead-generation/
April 26, 2010 — 1:00 pm
Ryan Hartman says:
True Al… the best part about this stuff is that we get to attract/push away the clients we do or don’t want to work with 🙂
[A little tougher in a small tight knit market though, I understand…]
April 26, 2010 — 1:22 pm
jay says:
A lot of truth to that, Al & Ryan. When you have a irreverant biting style that is shown in your blog or marketing, then those that think it’s cool jump on you for service versus still being up in the air about who to use for their real estate services.
It does ostracize, but in appealing to everybody you convict few to really follow you.
Keep leading, Ryan, and be you.
j
April 26, 2010 — 1:27 pm
Robert Sanchez says:
Interesting article and comments on utilizing SMS in real estate for lead generation. One of the measurable benefits SMS provides is the ability to communicate with potential customers instantly. At Globaltel Media, our customers have enjoyed great success in launching customized, two-way SMS-based marketing campaigns with dedicated short codes. An interesting way our system was recently implemented in real estate was to put short codes on all “for sale” signs offering more info on the property via text. Not only could the interested user receive additional details about the home immediately, but the agent could receive a notification (with the user’s mobile number included) that some one just looked at their home. The agent could then call the person to schedule a showing or offer additional information. (Not to mention it can cut down on all the flyers you’d have to print out for the property.) Thank you for the article, real estate is definitely positioned well to take advantage of mobile messaging technology.
April 30, 2010 — 11:38 am
Carolyn Gjerde says:
The concept is a great idea – I also think it would work fine for most of the people who would likely spend the time to text to get that information. I can see putting this on some marketing materials and not others – depending on who the likely audience is. Would be kind of cool to get this info as a two part text – the first the photos and the second maybe as info on what the payment would be for that property vs. rental rates for something similar. Break the ice with the first text and then give them something of value.
April 30, 2010 — 7:19 pm
Robert Kerr says:
Cute, but couldn’t that also be “See what your lender/broker/agent is doing …”
Does this silliness really work?! Maybe PT Barnum was right.
May 2, 2010 — 6:10 pm
Ryan Hartman says:
Robert,
The message could be anything… silly or not, the point is to encourage interaction then get more folks in your db.
Sure, I put up the silliest examples in order to get a response… see… it works.
May 3, 2010 — 5:17 am