One of my favorite recent projects has been AreaAtlantaHomes.Com.
What’s most exciting for me is that the project itself is being cooked up with some ingredients that are really conducive to it evolving into the Broker Market Domination System I talked about here a few months ago:
- The Marketplace is a large Metro Area with lots of interesting geographic niche opportunities and a naturally progressive audience of prospective buyers and sellers.
- A small brokerage not shackled by the unwillingness to abandon an ineffective website it paid big bucks for a few years ago. (Starting fresh with a flexible cms like wordpress is very key here, why any entrepreneur starting a business would opt for something other than wordpress is beyond yours truly)
- A very forward thinking Bloodhound of a Broker/Owner who’s committed both philosophically and financially to providing ultimate value for new agent partners and has the patience to consider and actually execute tasks that may take months or even years to pay off.
Here below is a quick tour of AreaAtlantaHomes.Com in its relative infancy. I hope it’s entertaining and maybe a little clarifying for the folks that thought my little Broker Domination spiel was interesting…
Forgot to mention in the screencast… on that last part about the Agent Technology Package. The idea is to get prospective agents to consent to receive more info on the agent technology package, then drip them with emails designed to further sell the company. Seems that in most cases, brokers take a hit or miss approach to recruiting and few have a longer term, automatic relationship building system like this in place….
Al Lorenz says:
Sweet! How much? Can you integrate an “expired domination” system into it too? At last, I was able to put a complete sentence in. Momentarily speechless I am so impressed.
March 10, 2010 — 11:02 am
jg says:
what happened to RealtorPam’s facebook page already?
some very interesting ideas coming forth with broker websites, I really like the folks in Portland Oregon, just waiting for them to get into our MLS.
jg
March 10, 2010 — 12:04 pm
Robert Worthington says:
areaatlantahomes.com is awesome. Great website that pulls you in to register. I can agree on many of your positive points to have a wordpress website.
March 11, 2010 — 5:48 pm
jay says:
Keeping it under 5 minutes is quite an accomplishment.
The tagged blog post showing up on an agents niche area page is amazing. I’m used to a tag showing up only on a blog page tagged by the blog, but this seems different in an amazing way for nichey agents who may want their own IDX so one can differentiate the origination of the leads for split purposes.
Once a domain has great G juice it pays for agents to tap into that domain for their own.
the careers tab — duh why didn’t I think of that!!!#!! It’s coming up this week though now.
Thanks much for a fresh approach, Ryan.
The one missing piece…an IDX that is seen as content by G versus the iframe. Huge difference in terms of re$ult$ especially if it allows G to index each listing’s page.
For what it’s worth, JustNewListings.com Realty opened doors last week. And the 1st custom sign is being ordered thanks to previous bloodhound posts!
March 13, 2010 — 5:47 am