This is another level of our hoped-for untouchable assault on the marketplace. I’ve talked about our custom signs before, but this is what everything looks like on the post. We compete against broker’s signs — never custom but really, really ugly. We built a promo postcard out of the main sign, just to rub it in.
We are a boutique brokerage. There are just the two of us, so we are certainly a very tiny brokerage. It would not be wide of the mark to insist that we are an experimental brokerage. I, personally, would rather play with new ideas than do anything else. But, house by house, and piece by piece of this listing puzzle, we are going to take the market for these kinds of homes. The kinds of things we do would be useless on other homes. At $400,000 and up, there is no limit to what we can do, and no limit to the demand to have those things done.
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Jeff Turner says:
Greg, you just get it. Love this sign.
March 9, 2007 — 11:36 pm
Dave Barnes says:
Greg,
I noticed that your signpost has a box of flyers attached to it.
Question: why are these flyer boxes always empty?
I know it can’t be the cost of the flyers themselves. But, everywhere I travel in Denver, I see these empty boxes.
,dave
March 10, 2007 — 8:42 am
Brian Brady says:
I like how you display the price on the sign. I imagine you get calls from people asking if it’s “negotiable”
March 10, 2007 — 9:19 am
Greg Swann says:
> Question: why are these flyer boxes always empty?
Lazy listers. The lister should be servicing the listing frequently enough to fill the flyer box. But the seller should have an inventory of flyers, too, in case the box goes empty.
March 10, 2007 — 10:01 am
Greg Swann says:
> I like how you display the price on the sign.
That idea comes from The Group in Denver. I don’t know how they do it. We heard about it at a CRS course and immediately stole the idea.
> I imagine you get calls from people asking if it’s “negotiable”
No, but the number one question people have about a listing is price, so we answer it without having to be asked. The neighbors all want to know, as do the drivers-by. We establish our transparency instantly with one sign.
We are building a portfolio of listing ideas that distinguishes us utterly from the people we compete against. No battle plan survives contact with the enemy. Even so, other agents rarely copy us, and when they do, they do it half-assed. And keep in mind that we are always coming up with new ideas. We’re barely toddlers down there for now, but, in the long run, in Story, the Willo and Encanto/Palmcroft, I want other listers to live off of the houses we turn down.
March 10, 2007 — 10:33 am
Drew Nichols says:
Is the price necessary as a rider if it’s on the paper in the box? Anyone who wants to know will take a flyer. Color or B/W?
March 11, 2007 — 5:53 pm
jf.sellsius says:
The evolution of the For Sale sign. I like it.
March 14, 2007 — 10:23 am
Michael Patton says:
I’m curious about the cost of producing the sign. It seems like even triple or quadruple the normal sign cost would still be a great investment.
November 9, 2007 — 10:38 pm
Greg Swann says:
> I’m curious about the cost of producing the sign. It seems like even triple or quadruple the normal sign cost would still be a great investment.
The big sign is about $250. That plus the custom price rider and custom directionals runs to about $500. We tend to list homes at $400,000 and up, so it’s a negligible expense with an exceptional pay-off.
November 9, 2007 — 11:05 pm