Three closed sales, all the same floor plan, all dowdy/dated but turnkey livable:
Primus: Listed at an almost-wise price on the Wednesday before Christmas, sold for list by New Year’s day.
Secundus: Listed at a sleazy price and closed for less money in 34 DOM.
Tertius: Listed sleazy and insanely high, many price drops, mostly sleazy, finally sold at what we can readily see is the market price – in 210 Days on Market.
If you price to market using a number that looks wise to the buyer, you should sell immediately. If you ‘test the market’ – or worse, try to ‘beat the market’ – the market will be happy to correct your error. Eventually.
There are currently three active listings in that floorplan, again all stone comps to each other and to the solds: $314,900, $328,000, $355,000. Guess how they’re doing. Guess where they will sell – if they do.
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