It’s Saturday as I write this. There were 15 new listings in my little farm yesterday. Only two have wise prices, with the rest being either stupid or sleazy.

What’s worse is that these homes were listed on Friday, AFTER Saturday’s showing tours were already planned. The email from ARMLS or Zillow or wherever that celebrates these brand new listings will go unread, as buyers and agents rush around getting ready for the work they already have planned.

Sun City is special in that more buyers might be looking at homes on weekdays, but most buyers do not live here already, and they and their buyer’s agents do their real estate shopping on the weekends, just like everyone else.

Listing – or doing price reductions, if you must – on days when buyers are not shopping listings is an unforced error that abets the process of selling slow and low.


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